chapter viii wool & wollen textiles industry - Ministry of Textiles

ministry of textiles
crafts and preservation of heritage etc. The
scheme has the following components:
i. Skill up-gradation.
a. Departmental activities of Regional
Design & Tec. Dev. Centres.
b. Assistance for training the trainers.
c. Assistance to Shilp Gurus.(heritage
masters)
ii. Assistance for Design and
Technology Upgradation.
a) Design & Technology Development
Workshop.
b) Integrated Design and Technology
Development Project.
iii. Documentation Preservation and
revival of rare and Languishing
crafts.
iv. National Award for outstanding
contribution in Handicrafts Sector.
v. Financial Assistance for Institutions
to be set up under State Initiatives.
a) State initiative Design Centres.
b) Handicrafts Museum.
vi. Setting up of Design Bank.
vii. Financial Assistance to Central
Govt. sponsored Institutions.
viii. Product Development programme
for exporters.
During the year 2011-12, Rs. 16.00 crores
have been allocated under Design &
Technical Upgardation Scheme including
NER. Out of Rs. 16.00 Crores, an amount
of RS. 9.52 Crore have been sanctioned
till December 2011 for the 552 different
activities viz Design Workshops/projects/
Assistance to Shilp persons etc. and Rs.
1.17 crores have been sanctioned for
other departmental activities.
III. Marketing Support and Services
schemes
The Marketing Support Scheme and
the Export Promotion Scheme running
separately in the Tenth Plan have been
clubbed in Eleventh Plan and the Clubbed
new Scheme titled as ”Marketing Support
& Services Scheme”. The scheme has
three broad following components :
i) Domestic Marketing
●
Marketing Events covering Crafts
Bazaar/Gandhi ShilpBazar ;
Exhibitions ;Sourcing Shows & Travel
& transportation assistance.
● Marketing Infrastructure covering;
Urban Haat; Emporia; Marketing Hub
in Metros; Sourcing Hub in major
clusters & Ware-housing facilities
● Marketing Services covering
Workshops/Seminars &Marketing
Studies within the country.
ii)
Note : The Gandhi Shilp Bazar is a
novel concept whereby it is ensured
that at least one Bazar is always on
every day in the year somewhere in the
country. The calendar of these bazaars
is finalized and circulated before
hand so that the artisans desirous of
participation get sufficient advance
notice to plan for their production and
participation in the event.
International Marketing
Marketing Events covering Cultural
Exchange Programmes ;Fairs& Exhibitions
; Thematic Shows ; Reverse Buyer Seller
Meet & Participation of Entrepreneurs/
SHGs Federations/National Awardees.
Social and Welfare Measures covering
Initiatives to counter problems arising out
of National/International laws,
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