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Changing public space

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structure of the city. Therefore, a new function needed to be found for the site of the police<br />

station and the Loeffplein.<br />

The initiative to redevelop the Loeffplein came from the side of the local government. However,<br />

the association of local entrepreneurs, called Heart of ’s-Hertogenbosch (Hartje ’s-Hertogenbosch),<br />

claim to be the first to call for an upgrading of the city centre. Together with the merchant<br />

association and the Fortis Bank, which is active as investor of a large share of the retail property<br />

in the city, they set up a so-called Centre Management in 1993. This organisation aimed to<br />

improve the economic functioning and attractiveness of the city centre. The redevelopment of<br />

the Loeffplein would contribute to this aim. The association of local entrepreneurs hired a local<br />

architect to make a design for the Loeffplein and surrounding area. It was never implemented,<br />

because the local government did not think it would fit within the historical structure of the<br />

city. However, the initiative improved the relation between the municipality and the Centre<br />

Management as partners in the redevelopment of the city centre.<br />

The idea of the local government and the Centre Management was to build a new retail<br />

complex on the former site of the police station. The Loeffplein itself and the Marktstraat would<br />

also have to be upgraded to induce people to walk from the Markt to the new retail complex.<br />

Hartje ’s-Hertogenbosch was afraid the retail expansion at the Loeffplein would negatively affect<br />

other shopkeepers in the city and argued for the simultaneous renovation of the other shopping<br />

streets. The association also demanded that all new shopkeepers at the Loeffplein should become<br />

a member of its association to avoid the so-called free riders problem. In return, it would settle<br />

the objections to the plan.<br />

Another partner in the redevelopment process was insurance company Nationale<br />

Nederlanden, which already owned the Tolbrug parking garage on the east side of the Loeffplein<br />

and a small number of shops located in front of it. Nationale Nederlanden was also interested<br />

in becoming the investor of the new retail complex. It proposed Multi as possible developer.<br />

T+T became responsible for the new design of the Loeffplein and surroundings. The new retail<br />

complex was named Arena and was designed as an outdoor shopping centre with apartments<br />

on the upper floors. The retail concentration needed to be of substantial size to attract many<br />

visitors. T+T’s design offered 6,500m 2 of retail <strong>space</strong> (Bastion Oranje, 2006). A new parking<br />

garage was planned underneath the Arena to complement the existing Tolburgparking garage.<br />

The latter would also be upgraded and camouflaged by a new façade of shops called the Stoa. The<br />

Loeffplein would be redesigned with similar materials being used at the Arena to bring about a<br />

sense of unity. For its design reference was made to an enclosed shopping centre in Eindhoven,<br />

the Heuvel Galerie, which was opened in 1995. It served as both best and worse case: the Arena<br />

should have a similar allure and quality of materials, but not have a closed façade (ironically, the<br />

Arena later served as worse case example for the construction of the new retail building on the<br />

Statenplein in Dordrecht because of its closed-off image on the outside).<br />

When T+T’s plan was finished, representatives of the local government, Centre Management,<br />

Nationale Nederlanden, and Multi went to Barcelona to find an architect to design the Arena.<br />

Beth Galí, who was already involved in upgrading parts of the city centre, recommended the<br />

Spanish architect Oscar Tusquets. He was selected to design the Arena. His plan was to create<br />

an outdoor shopping centre (partly covered but without a real ceiling) with a sunken plaza and<br />

a gallery on the ground floor, both containing shops. The Arena would have multiple entrances<br />

to connect it to the other parts of the city centre. Galí herself was appointed to design both the<br />

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