samoqalaqo sazogadoeba - Center for Social Sciences
samoqalaqo sazogadoeba - Center for Social Sciences
samoqalaqo sazogadoeba - Center for Social Sciences
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analizs. amdenad, maTi sandooba eWvs ar iwvevs. sxva saqmea, maTi avtoriseuli interpretacia,<br />
romelSiac garkveuli momentebi yuradRebis miRma SeiZleba darCenoda.<br />
monacemebi aCvenebs, rom politikurad aqtiuri da dainteresebuli adamianebi<br />
masmediis axal ambebTan sul ufro mWidrod arian mibmulni. am urTierTmimarTebis<br />
gaZliereba, rac ar unda iyos amgvari ganviTarebis mizezi, niSnavs erT mniSvnelovan<br />
movlenas — masmediis politikuri rolis zrdas. anu masmedias rogorc Cans, aqvs am<br />
viTarebaSi ara politikuri sarkis, politikuri damkvirveblis roli, aramed izrdeba<br />
misi rogorc politikuri manipulatoris, politikuri Zalauflebis mqone aqtoris<br />
roli. aris media neitraluri damkvirvebeli Tu manipulatori, es sakiTxi mravali<br />
debatebis sagans Seadgens, da masmediis pluralisturi da marqsistuli Teoriebis<br />
dapirispirebis mTavari sagania. erTsac da meoresac aqvs argumentebi. magram Tuki ar<br />
mivudgebiT am sakiTxs ideologiurad, da orive midgomas ganvixilavT rogorc<br />
SesaZlo idealur tipebs, romlebic Tanaarseboben realobaSi met-naklebi balansiT,<br />
maSin SeiZleba vilaparakoT imaze, rom garkveuli zegavlenebis Sedegad ama Tu im tipma<br />
SeiZleba gadawonos; maT Soris SesaZlebelia, rom neitraluri obieqturi Jurnalistikis<br />
cnobil normatiul tips dRes TandaTan cvlides axali, postmodernuli,<br />
jer kidev Seuswavleli tipi, romelic ndobis sxva meqanizmebsa da eTikas eyrdnoba.<br />
masmediiT gaRizianeba, Tuki masmediis politikuri roli icvleba (ara marto<br />
Zlierdeba, aramed Tvisobrivad sxva xasiaTs Rebulobs) maSin bunebriv axsnas poulobs.<br />
masmedia damoukidebelia misi auditoriisgan imdenad, ramdenadac auditorias ar SeuZlia<br />
misi uaryofa, mxolod ignorireba. xelisufleba am mxriv gacilebiT ufro marTvadia<br />
amomrCevelTa mxridan, vinaidan maT yovelTvis SeuZliaT misi gadarCeva —<br />
angariSvaldebulebis metad qmediTi iaraRi. masmediis mimarT amis gakeTeba SeuZlebelia.<br />
mediis moqmedeba, rogorc `politikuri gamaRizianeblis” SesaZloa swored<br />
manipulaciuri moqmedebis Sedegi iyos, da ara piriqiT. aq laparakia ara imaze, rom<br />
media ver uzrunvelyofs horizontaluri komunikaciis ganxorcielebas, razedac<br />
habermasi laparakobs. aq ufro imaze SeiZleba iyos laparaki, rom vertikalur<br />
komunikaciaSic ki balansi xalxsa da politikas Soris SesaZloa darRveuli iyos.<br />
amgvari darRveva, SesaZloa, ver iqnes dafiqsirebuli kvlevaSi gamoyenebuli<br />
teqnologiebiT, da ufro Sinaarsobriv da detalur analizs moiTxovdes.<br />
es rasakvirvelia, mxolod mosazrebebia im monacemebis saanalizod, romlebic iyo<br />
warmodgenili mocemul kvlevaSi.<br />
literatura:<br />
Media Systems and Politics by Daniel C. Hallin (Author), Paolo Mancini (Author), W. Lance<br />
Bennett (Editor), Robert M. Entman (Editor) Cambridge University Press; (2004). Chapter 5: The<br />
Mediterranean or Polarized Pluralist Model, pp117-132<br />
Peter Gross, 2002 Entangled Evolution – Media and Democratization in Eastern Europe,<br />
Washington, D.C.: Woodrow Wilson Centre Press; Baltimore: Johns Hopkins University Press,<br />
chapter 5: The media, civil society, political democracy and the market; chapter 6 conclusions:<br />
The media, journalism and democratization, pp. 124-174<br />
Hallin, D., S Papathanassopoulos 2002, Political clientelism and the media: southern Europe and<br />
Latin America in comparative perspective Media, Culture and Society,v.24, N 2, pp.175-195<br />
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