samoqalaqo sazogadoeba - Center for Social Sciences
samoqalaqo sazogadoeba - Center for Social Sciences
samoqalaqo sazogadoeba - Center for Social Sciences
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ZviradRirebul investiciebs srulfasovani produqciis sawarmoeblad.<br />
• ekonomika sustia da masSi didia Crdilovani seqtoris wili, bevri ekonomikuri<br />
subieqti Tavs aridebs produqciis reklamirebas. saqonlis reklamirebas xels<br />
ar uwyobs sagadasaxado kanonmdeblobac.<br />
• ekonomika araTanabradaa ganviTarebuli saqarTvelos masStabiT. Sida<br />
produqtis didi wili iwarmoeba TbilisSi, rac Seexeba regionebs, adgilobrivi<br />
bazari Tavisi siRaribis gamo praqtikulad ver uqmnis adgilobriv medias<br />
damoukideblobis ekonomikur safuZvels.<br />
• media, iseve rogorc mTeli danarCeni ekonomika, didwilad Crdilovan seqtorSi<br />
funqcionirebs. gazeTebi, gadasaxadebisagan Tavis aridebis mizniT, gaurbian<br />
Tavisi namdvili tiraJebis gamocxadebas. amis gamo, media ganicdis imave tipis<br />
deprivacias, rasac sxva ekonomikuri subieqtebi — is damokidebulia politikur<br />
mfarvelobaze da/an pirad kontaqtebze, arsebuli reJimis keTil nebaze, Tvali<br />
daxuWos mediis mier Cadenil ekonomikur darRvevebze.<br />
Sesabamisad, metad sustia mediis damoukideblobisa da ganviTarebis ekonomikuri<br />
safuZvlebi. dResdReobiT misi didi wili sxvadasxva saxis subsidiebiT arsebobs, rac<br />
mediis damoukideblobis xarisxs amcirebs da misi politizirebis xarisxs zrdis.<br />
Jurnalistebis xelfasebi metad dabalia, Sesabamisad maRali kvalifikaciis mqone<br />
specialistebi xSirad profesias icvlian da uSualod Jurnalistikas ar misdeven.<br />
mediis finansebis gaumWvirvale xasiaTi erTi mxriv aCens undoblobas momxmarebelTa<br />
mxridan, xolo meore mxriv qmnis sazogadoebrivi azriT manipulirebis winapirobebs.<br />
rac Seexeba xelisuflebisa an msxvili kapitalis mxridan mediis Tavisuflebis<br />
SezRudvis ekonomikur meqanizebs, unda aRiniSnos, rom mediis materialuri baza ar<br />
aris monopolizirebuli saxelmwifosa an romelime ekonomikuri subieqtis mier.<br />
bevria sxvadasxva mflobelobaSi myofi stamba Tu poligrafiuli sawarmo. SedarebiT<br />
gvian (Tavisi siZviris gamo) gaCnda studiebi da samauwyeblo simZlavreebi,<br />
adgilobrivi teleproduqciis warmoebis potenciali. arsebobs konkurencia internet<br />
provaiderebsa da presis gamavrcelebel kompaniebs Soris.<br />
3. beWdviTi media<br />
saqarTveloSi dRes gamomavali mravalferovani presis udidesi nawili<br />
damoukidebeli gamocemaa, ar igrZnoba monopolizeba arc saxelmwifosa da arc<br />
romelime ekonomikuri dajgufebis mxridan. TiTqmis yvela arsebuli gazeTi bolo aTi<br />
wlis ganmavlobaSi dafuZnda. maTi saxeobebi, stili da tiraJebi metad dinamiurad<br />
icvleba. bevri gazeTi, romelic damoukideblobis pirvel wlebSi iyo popularuli,<br />
dRes an aRar gamodis, an popularoba dakarga. konkurencia miT ufro mZafria, rom<br />
dRes gazeTebs praqtikulad ara hyavT gamomwerebi — tiraJebis udidesi nawili<br />
kioskebSi da quCaSi iyideba. gazeTebis gamoweris tradicia moirRva destabilizaciisa<br />
da <strong>samoqalaqo</strong> omebis wlebSi da SemdgomSi veRar aRdga. vardebis revoluciis Semdeg<br />
gaqra bevri gazeTi, rac, savaraudod, unda aixsnas politikuri dakveTis SesustebiT —<br />
politikur aqtorebs am wuTas gazeTebis dafinanseba ar sWirdebaT<br />
gazeTebis saerTo tiraJi dRes saqarTveloSi metad dabalia. mosaxleobis didi<br />
nawili ar an ver yidulobs gazeTebs, xolo axal ambebs da politikuri xasiaTis<br />
in<strong>for</strong>macias metwilad televiziiT iRebs. yvelaze maRali tiraJebi aqvs<br />
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