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PeopleSmart in Business eBook - The Platinum Rule

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with new th<strong>in</strong>gs. So make sure you re<strong>in</strong>force their decision by giv<strong>in</strong>g<br />

them plenty of service and/or assistance immediately aft er the sale. Be<br />

certa<strong>in</strong> they actually do use your product, or this type may get frustrated<br />

from <strong>in</strong>correct usage and either put it away “never to be used<br />

aga<strong>in</strong>”—or return it for a refund.<br />

Th <strong>in</strong>k of yourself as an organizer for a basically less organized type<br />

to allow them to get the most out of your product. As a bonus for the<br />

extra eff ort, remember that they tend to talk up or talk down whatever<br />

pops <strong>in</strong>to their m<strong>in</strong>ds. S<strong>in</strong>ce they m<strong>in</strong>gle with so many people, you<br />

can even ask them if they would be will<strong>in</strong>g to share with others their<br />

glow<strong>in</strong>g testimonials about you and your product or service.<br />

SALES AND SERVICE STRATEGIES FOR DEALING WITH<br />

INTERACTING SOCIALIZERS:<br />

• Show that you're <strong>in</strong>terested <strong>in</strong> them, let them talk, and allow your<br />

animation and enthusiasm to emerge<br />

• Take the <strong>in</strong>itiative by <strong>in</strong>troduc<strong>in</strong>g yourself <strong>in</strong> a friendly and <strong>in</strong>formal<br />

manner and be open to new topics which seem to <strong>in</strong>terest them<br />

• Support their dreams and goals<br />

• Illustrate your ideas with stories and emotional descriptions that<br />

they can relate to their goals or <strong>in</strong>terests<br />

• Clearly summarize details and direct these towards mutually<br />

agreeable objectives and action steps<br />

• Provide <strong>in</strong>centives to encourage<br />

• Quicker decisions<br />

• Give them testimonials<br />

169

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