PeopleSmart in Business eBook - The Platinum Rule
PeopleSmart in Business eBook - The Platinum Rule
PeopleSmart in Business eBook - The Platinum Rule
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Dom<strong>in</strong>ant Directors may like to let people know they’ve made it without<br />
hav<strong>in</strong>g to tell anyone about it, so they oft en prefer possessions that<br />
emit success and authority messages— like a black or steel gray Mercedes<br />
or BMW. Someone once suggested they’d buy a tank, if they could.<br />
Observable Characteristics of Dom<strong>in</strong>ant Directors<br />
Verbal Vocal Visual<br />
States more<br />
than asks<br />
More vocal variety Firm handshake<br />
Talks more than More forceful tone Steady eye<br />
Listens contact<br />
Primarily verbal, Communicates Gestures to<br />
not written, readily emphasize<br />
communication po<strong>in</strong>ts<br />
Makes strong High volume, Displays<br />
Statements fast speech impatience<br />
Blunt and to the Challeng<strong>in</strong>g voice Fast mov<strong>in</strong>g<br />
Po<strong>in</strong>t <strong>in</strong>tonation body language<br />
How Will You Know a Dom<strong>in</strong>ant Director by Phone?<br />
When speak<strong>in</strong>g on the phone to a Dom<strong>in</strong>ant Director, treat her the<br />
same way as <strong>in</strong> a person-to-person contact. Th <strong>in</strong>k of the ABC’s: Keep<br />
it abridged, brief, and concise. Th en we prepare our delivery with the<br />
bottom l<strong>in</strong>e <strong>in</strong> m<strong>in</strong>d: “Th e trend <strong>in</strong> your <strong>in</strong>dustry is toward computergenerated<br />
graphics. Th e research we’ve conducted with other typesetters<br />
<strong>in</strong> your area <strong>in</strong>dicates <strong>in</strong>creased profi ts of 20 to 30% over two<br />
years. I’d like to meet with you for 10 m<strong>in</strong>utes to show you the numbers<br />
and see if this concept <strong>in</strong>terests you.”<br />
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