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PeopleSmart in Business eBook - The Platinum Rule

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Dom<strong>in</strong>ant Directors may like to let people know they’ve made it without<br />

hav<strong>in</strong>g to tell anyone about it, so they oft en prefer possessions that<br />

emit success and authority messages— like a black or steel gray Mercedes<br />

or BMW. Someone once suggested they’d buy a tank, if they could.<br />

Observable Characteristics of Dom<strong>in</strong>ant Directors<br />

Verbal Vocal Visual<br />

States more<br />

than asks<br />

More vocal variety Firm handshake<br />

Talks more than More forceful tone Steady eye<br />

Listens contact<br />

Primarily verbal, Communicates Gestures to<br />

not written, readily emphasize<br />

communication po<strong>in</strong>ts<br />

Makes strong High volume, Displays<br />

Statements fast speech impatience<br />

Blunt and to the Challeng<strong>in</strong>g voice Fast mov<strong>in</strong>g<br />

Po<strong>in</strong>t <strong>in</strong>tonation body language<br />

How Will You Know a Dom<strong>in</strong>ant Director by Phone?<br />

When speak<strong>in</strong>g on the phone to a Dom<strong>in</strong>ant Director, treat her the<br />

same way as <strong>in</strong> a person-to-person contact. Th <strong>in</strong>k of the ABC’s: Keep<br />

it abridged, brief, and concise. Th en we prepare our delivery with the<br />

bottom l<strong>in</strong>e <strong>in</strong> m<strong>in</strong>d: “Th e trend <strong>in</strong> your <strong>in</strong>dustry is toward computergenerated<br />

graphics. Th e research we’ve conducted with other typesetters<br />

<strong>in</strong> your area <strong>in</strong>dicates <strong>in</strong>creased profi ts of 20 to 30% over two<br />

years. I’d like to meet with you for 10 m<strong>in</strong>utes to show you the numbers<br />

and see if this concept <strong>in</strong>terests you.”<br />

55

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