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PeopleSmart in Business eBook - The Platinum Rule

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tra<strong>in</strong> new employees at no additional cost?” In short, po<strong>in</strong>t out the<br />

th<strong>in</strong>gs your company does as well or better than your competition. Do<br />

this <strong>in</strong> a factual, professional way that is based on allow<strong>in</strong>g them to do<br />

a comparative cost-benefi t analysis of the options.<br />

#5—assur<strong>in</strong>g C customer satisfaction<br />

Set a specifi c timetable for when you’ll measure success. Cont<strong>in</strong>ue<br />

prov<strong>in</strong>g your reliability, quality, and value. Make yourself available for<br />

follow-up on customer satisfaction. “Mr. Quimby, I’ll check back with<br />

you on Tuesday morn<strong>in</strong>g, if that’s all right, to make sure that your<br />

new phone system is function<strong>in</strong>g correctly. Here’s my card with the<br />

numbers of my offi ce, home, and emergency 24-hour hotl<strong>in</strong>e if you<br />

experience any problems.”<br />

SALES AND SERVICE STRATEGIES FOR DEALING WITH<br />

CAUTIOUS THINKERS:<br />

• Prepare, so that you can answer as many of their questions as soon<br />

as possible<br />

• Greet them cordially, but proceed quickly to the task; don't start<br />

with personal or social talk<br />

• Hone your skills <strong>in</strong> practicality and logic<br />

• Ask questions that reveal a clear direction and that fi t <strong>in</strong>to the<br />

overall scheme of th<strong>in</strong>gs<br />

• Document how and why someth<strong>in</strong>g applies<br />

• Give them time to th<strong>in</strong>k; avoid push<strong>in</strong>g them <strong>in</strong>to a hasty decision<br />

• Tell them both the pros and cons and the complete story<br />

• Follow through and deliver what you promise<br />

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