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Movies for TV - Early Television Foundation

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282<br />

THE PROGRAM ANGLE<br />

will be the regularly occurring events from year to year, almost to<br />

the same day. These are religiously covered because they are "bread-<br />

and-butter" news that is there <strong>for</strong> the filming and that offers little in<br />

the way of inconvenience in getting it. The present<br />

trend in theatres<br />

seems to be away from the newsreel, and many of the chains are<br />

the exhibition of this matter. This is noticeable both<br />

discontinuing<br />

here and in Great Britain. Strangely enough, the home viewer seems<br />

to like to see news on his screen more than he does at the theatre.<br />

This may follow the pattern set up in aural broadcasting where the<br />

newscasts have always been quite popular.<br />

The home viewer demands a slightly different approach to the<br />

news event, and it is of importance to the tentative producer to ex-<br />

amine these requirements so that his product will appeal to his<br />

audience. Most devotees of the television newsreel demand more<br />

detail and subject matter. In other words, their complaint anent<br />

the theatre newsreel is that there are too many subjects,<br />

none of<br />

which is treated in sufficient detail to do more than whet the in-<br />

terest be<strong>for</strong>e it is gone and something else is on the screen. In news-<br />

reels <strong>for</strong> the theatre, screen cuts are sometimes as short as four or five<br />

feet; members of the television audience complain that these brief<br />

flashes are confusing and they want to know more about the sub-<br />

jects. It appears<br />

that the televiewer wants more in<strong>for</strong>mation and<br />

longer sequences in his news films. This is being done by Telenews<br />

of 1 600 Broadway, New York, which is producing the first, and best<br />

international newsreel <strong>for</strong> television.<br />

Telenews service is very complete. It puts out five 1 6 mm reels a<br />

week on negative stock and two on 35 mm. The latter is sound while<br />

the <strong>for</strong>mer is silent supplied with script <strong>for</strong> the narrator to accom-<br />

pany the film. The cost at the time of writing is fairly high, but it is<br />

not given because cost decreases as more and more stations use the<br />

services they provide. The daily (five a week) newsreel runs about<br />

eight minutes with the balance of time available <strong>for</strong> local spot sales<br />

and announcements. The only time that sound is supplied on the<br />

film is when sound occurred at the location such as a speech or con-<br />

cert, etc. The weekly twenty-minute reel is scored <strong>for</strong> sound and<br />

music is on a disc. This lends itself to very effective presentations in

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