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KD Holding Group brands
The Group enhances growth by constantly
developing, strengthening and upgrading existing
established brands and by creating new ones.
into consideration and reflects it. The objective was
to create a flexible graphic identity structure to allow
each company to retain its own level of identity,
while contributing to the synergies within the Group
The KD corporate brand is not merely a corporate
as a whole.
brand, but is above all the most recognisable and
credible connecting element of the company’s
financial services and product brands. These are
the Group’s key and most visible element. KD
is synonymous with the effective and profitable
management of long-term and short-term
investments. Through its strategic management, the
Group ensures the establishment and increasing
recognition of the KD corporate brand and individual
product brands on new markets. Through the
expansion of operations, new management
companies, stockbroking companies, investment
funds and other investments and with other new
financial corporations and products, the Group is
building a diverse yet solid architecture for the KD
brand. It focuses special attention on the consistent
use of its corporate image.
The reasons for the change to KD’s graphical
corporate image lie in the rapid growth and
expansion of the Group in recent years. The
previous image was launched in 2001, when
the company began operating under the new,
abbreviated name of KD (previously Kmečka
družba). The old image was monolithic and no
longer fit the system of the new organisation.
There is a hierarchy of subsidiaries in the KD
system. KD’s new brand image takes this hierarchy
In 2007, the Group established the new company,
KD Finančna točka, which is the most important
distribution channel for products and services
and the main ambassador of KD’s image to the
public. The company offers a unique and integrated
concept of points of sale for financial services under
the name Finančna točka, both in its network of
sales offices around Slovenia, and via its web portal
at www.financna-tocka.si.
With regard to insurance, Adriatic Slovenica is an
established brand and one of the most successful
insurers on the Slovenian market. Another major
brand in the Group is Kolosej, a byword for
state-of-the-art cinematography in Slovenia, known
for the quality of its film experience. Gea College
also has a rising profile in the area of education in
Slovenia and throughout the region.
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