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Communication of priority projects of the KD
Holding Group
Last year, the Group continued its cooperation with
the media regarding the communication support of
key projects. The companies of the Group operate in
with clear profiles. We therefore give a great deal
of attention to the public positioning of experts for
various areas within the Group.
Internet communications
an extremely competitive environment. It therefore
makes sense to continue proactively communicating
key projects in order to consolidate our market
position. Financial and insurance services are, to a
great extent, subject to brand recognition. At the KD
Holding Group, we treat every large project as an
opportunity to present the project and its benefits
for consumers and as an opportunity to build our
corporate recognition and image.
In 2007, we launched our corporate website,
www.kd-group.com.
In addition to its new look, the updated website
offers comprehensive information. It includes five
major headings: About the Group, Financial Centre,
Press Room, Social Awareness and Employees. The
Group’s more visible web approach has only just
begun. We are also planning to update the websites
of individual companies, which will present in detail
Building a “coalition” of journalists
We have enhanced our cooperation with editors and
journalists who regularly monitor economic topics and
the work of the KD Holding Group. The results of these
activities are not necessarily a direct communication
of a specific contribution, but primarily represent
improved journalistic awareness of individual topics.
Thus the Group clearly demonstrates its corporate
value of openness as a readiness to communicate,
which is the basis for building positive relationships
with journalists and editors.
Public appearances of key representatives of
the Group
Due to the diversification of the Group’s services, it
was vital to build and maintain a system of speakers
who make appearances for specialist topics. The
individual activities of the Group require speakers
the products and services of our key activities. At
the Group, we are fully aware of new trends in web
media. We will therefore provide web content with
new dimensions in 2008.
Communication activities in 2008
In 2008, corporate communication as a strategic
function of the Group will continue to emphasis
success, efficiency, soundness and the justification
of relationships between the organisation and its
stakeholders. The enforcement of the division-based
organisational structure in the area of corporate
communication will be one of the Group’s most
important activities. This will entail coordinating
corporate communication at the division or holding
level and entrusting product communication to
individual companies.
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