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Short Range Transit Plan 2008-2013 - Omnitrans

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IBI GROUP<br />

SHORT RANGE TRANSIT PLAN REPORT<br />

OMNITRANS COMPREHENSIVE OPERATIONAL ASSESSMENT<br />

& SHORT RANGE TRANSIT PLAN<br />

Associated with the fare policy are the following recommendations related to the farebox recovery ratio:<br />

• For Access, seriously curtail operating cost increases in order to control large<br />

decline in farebox recovery ratio.<br />

• For OmniLink, consider major restructuring, service deletion, etc. to address<br />

ineffective cost performance that dampens fixed Access farebox recovery ratio.<br />

• For Access, combine creative fare classes and purchase incentives with<br />

aggressive marketing to soften the ridership loss and public perception that<br />

comes with major fare increases.<br />

• For Access, consider either restructuring subscription fares to be competitive or<br />

eliminate fare class altogether.<br />

July 11, 2007 169

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