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Short Range Transit Plan 2008-2013 - Omnitrans

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IBI GROUP<br />

SHORT RANGE TRANSIT PLAN REPORT<br />

OMNITRANS COMPREHENSIVE OPERATIONAL ASSESSMENT<br />

& SHORT RANGE TRANSIT PLAN<br />

• Finalizing schedules and runcutting. Runcutting is the process of dividing the<br />

bus schedule into pieces of work for the drivers.<br />

• Training drivers on the new services, so that they can not only drive the new lines<br />

but also answer questions about them.<br />

• Moving bus stop signs, and possibly some shelters. This is a particularly laborintensive<br />

task because it must be done rapidly to avoid confusing customers prior<br />

to implementation. A huge effort on the weekend prior to service startup is<br />

typically the best way to achieve bus stop sign revisions. This is the most<br />

common area of failure in implementations, simply because agencies often<br />

underestimate the magnitude of the task. In addition, the implementation of a<br />

service change is the most appropriate time to introduce more informative bus<br />

stop signage, identifying the lines and their frequencies, if <strong>Omnitrans</strong> chooses to<br />

do so. This issue is discussed in greater detail below.<br />

• Reprogramming overhead signage. The simpler lines should generally permit<br />

simpler signage that advertises the service in addition to identifying it. This issue<br />

is discussed in greater detail below.<br />

To do all of this while sustaining day-to-day operations requires additional staff, and a special<br />

management structure for the implementation activities. A common mistake is to assume that the existing<br />

staff can handle implementation alongside their ongoing duties; this assumption inevitably causes<br />

implementation errors that reflect badly on the agency and on the service change.<br />

The following are the most predictable pitfalls of a major implementation, and strategies for minimizing<br />

them. The first, signage replacement, is a common logistical failure. All of the others fall under a general<br />

principle, which is “The whole information system should convey the plan’s values.”<br />

Bus Stop Signage Replacement<br />

There are three categories of bus stop changes that occur due to a service change:<br />

• Deleted stops<br />

• New stops<br />

• Stops that are retained, but with new route information<br />

The steps for changing stops are as follows:<br />

• Deleted stops – As early as possible in the implementation, and no later than a<br />

month in advance, place a decal on each sign at a deleted stop. The decal<br />

should say: “No service to this stop after (date). For information, call<br />

(information phone number)”. This gives customers plenty of warning that<br />

service is changing, so that people are not standing forlornly at abandoned bus<br />

stops on opening day. The decals will remain useful information even after<br />

implementation has occurred. As time permits, deleted stops should then be<br />

uninstalled.<br />

• New stops – New signs can be posted at new stops at any time prior to<br />

implementation, though the later the better. Typically, these signs are covered<br />

with plastic bags marked “New OMNITRANS service begins (date),” with the<br />

phone number. In this case, all the bags must be removed the night before<br />

July 11, 2007 265

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