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466 Integration of Behavior<br />

Would this fear be generalized to similar objects? A white rabbit, cotton, a<br />

furry dog, and even a bearded mask, all previously neutral stimuli, were introduced<br />

one at a time, and all evoked the fear response to some extent. Thus the investigators<br />

decided that an irrational fear could be acquired directly through conditioning or indirectly<br />

through stimulus generalization (Watson & Rayner, 1920).<br />

Tested 13 months later, Little Albert's fear was less intense but still present,<br />

and the researchers were about to undertake removal of this conditioned emotional<br />

reaction. Unfortunately, Little Albert's family then moved from the vicinity, and we<br />

know nothing more about him. The researchers have been criticized for this experiment,<br />

but it must be remembered that they were denied the opportunity to complete<br />

the therapy, for which they had made careful plans. A favorable outcome probably<br />

would have occurred, for the "reconditioning" techniques they proposed are widely<br />

accepted today.<br />

There are certain obvious limitations with this demonstration, among which<br />

is the inclusion of only one subject rather than several. Also, there are inconsistencies<br />

among the several reports of this case. And most significant, ethical problems preclude<br />

its repetition. Collectively these criticisms raise some questions about the status of this<br />

well-known demonstration (Samelson, 1980, 1981).<br />

This research has been widely disseminated as a basic model for human conditioning,<br />

nevertheless. Based on the several accounts of this work, together with photographs<br />

taken from a film showing Little Albert in the experimental context, there is<br />

no doubt that this research took place. It presents a laboratory view of the origins of<br />

a phobic-type response, indicating the way in which fear reactions are regarded in<br />

contemporary behavior modification.<br />

Classical Conditioning Methods<br />

Sometime after the case of Little Albert, a student of the investigators discovered a<br />

three-year-old boy who seemed to be "Albert grown a bit older." The boy was afraid<br />

of small furry animals and also a fur coat, cotton, and feathers. Here was a chance to<br />

test the proposed removal procedure. The experimenter had no way of knowing how<br />

this reaction originated, but origins are not a critical issue in conditioning therapies.<br />

Instead, she began to remove the fear by using conditioning procedures.<br />

Process of Counterconditionmg Whenever the boy was seated in his high chair,<br />

a rabbit was brought to a distant point in the room, immediately followed by something<br />

very pleasant, such as food or his friends. Gradually, as the rabbit was regularly paired<br />

with these favorable circumstances, and brought closer and closer to the boy, the fear<br />

was replaced by a positive emotional response. Eventually the boy enjoyed having the<br />

animal in his lap and said, "I like the rabbit" (Jones, 1924, 1974).<br />

The fear was removed by the classical conditioning procedure, a process called<br />

counterconditioning when used in therapy. The stimulus that evokes the fear is paired<br />

with another stimulus that evokes a favorable reaction, but the therapist must proceed<br />

carefully. If the food is only mildly positive and the rabbit induces an intensely negative<br />

reaction, then through backward higher-order conditioning we might have a fearful<br />

boy with an eating problem. He would learn to fear the food rather than love the animal.<br />

For this reason, counterconditioning must be a gradual process; the stimulus that<br />

evokes the fear must be introduced very carefully, step by step.<br />

Systematic Desensitization Since Little Albert's day, behavior therapists have<br />

developed additional techniques for use with counterconditioning. One of these is called<br />

covert conditioning, meaning that the negative stimulus is not actually present but just<br />

imagined by the fearful individual.<br />

Suppose a person is extremely afraid of taking a college examination. The<br />

final exam usually cannot be brought into the therapist's office, and it would be in-

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