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470 Integration of Behavior<br />

"There was a small house on<br />

the park grounds where I worked<br />

last summer in which we stored<br />

games and sporting equipment<br />

overnight. This place was off limits<br />

to the general park population.<br />

Ricky, who was six years old,<br />

knew the shed was restricted;<br />

consequently it held a tremendous<br />

attraction for him. He did everything<br />

imaginable to get into this shed. His<br />

tactics included feigning<br />

"sunstroke," telling us that he had<br />

been hired by the Park Department<br />

and therefore had legal access to<br />

the shed, claiming that his dad had<br />

bought the house the previous<br />

night, and telling us that he had to<br />

escape from "communists" who<br />

were chasing him.<br />

Finally, in exasperation, we<br />

decided to try what we called<br />

"reverse <strong>psychology</strong>." We<br />

approached Ricky and told him that<br />

we were in need of someone to sit<br />

in the shed during the day to keep<br />

an eye on things, and would he<br />

please do it for us? He very<br />

enthusiastically accepted. He<br />

arrived at 9:00 sharp the next<br />

morning and took his post. He<br />

spent his first day on the job<br />

exploring the place to his<br />

satisfaction. The next day, however,<br />

he could be seen at the window<br />

watching the other kids play from<br />

time to time. Each day he returned<br />

somewhat less enthusiastically until<br />

at last he asked if he could quit.<br />

After a little hesitation (for his<br />

benefit) we agreed. He didn't even<br />

come near the shed for the<br />

remainder of the summer.<br />

Figure 17.11<br />

Modeling as a Therapeutic Device.<br />

Deliberately or inadvertently, people<br />

learn by observing influential others<br />

To the extent that this behavior<br />

assists someone in overcoming<br />

problems, we can speak of modeling<br />

as therapeutic.<br />

An infant less than one year old had been unable to maintain food in its stomach<br />

in spite of several therapeutic measures. The baby always vomited within ten minutes<br />

after eating, and medical investigations revealed no organic basis for the problem.<br />

The infant's health was in jeopardy, and there was no indication that the difficulty<br />

would disappear spontaneously. The medical staff therefore decided to try behavior<br />

modification techniques. The infant was given a one-second electric shock on the legs<br />

as soon as vomiting commenced, and it was repeated at one-second intervals during<br />

the vomiting. After the second treatment session, the electric shock was rarely required,<br />

and after the fifth session, this behavior disappeared. The infant then gained<br />

weight regularly and showed an increased interest in its surroundings (Lang & Melamed,<br />

1969).<br />

A milder form of punishment involves satiation, in which the individual is<br />

given a certain object or event in such excess that it becomes aversive. A patient in a<br />

mental hospital, for example, always kept 20 or so towels in her room even though the<br />

staff continually recovered the supply, and thus satiation was introduced. During the<br />

first week the patient was given seven towels daily, and as the nurse entered the room<br />

carrying a towel, the patient would say, "Oh, you found it for me, thank you." In the<br />

second week, after the number of towels had been increased markedly, she told the<br />

nurses, "Don't give me no more towels. I've got enough." In the third week, when she<br />

was given 60 towels daily, the patient said, "Take them towels away ... I can't sit<br />

here all night and fold towels."<br />

In the sixth week, after she started taking towels out of her room, she exclaimed,<br />

"I can't drag any more of these towels, I just can't do it." These successive<br />

remarks indicate that the initial effect of the towels was reinforcing, but as they increased<br />

in number they became aversive. Eventually, the average number of towels in<br />

her room declined to 1.5 and this level was maintained for the next 12 months (Allyon,<br />

1963).*<br />

Combined Approaches In the classical conditioning therapies we noted that the<br />

most effective method often involves suppression of undesirable reactions while supporting<br />

desirable ones, and this same condition holds true for the operant methods.<br />

Reward for correct responses and punishment for incorrect responses may produce the<br />

most significant result. Moreover, both classical and operant procedures can be used<br />

together. People can be trained to certain attitudes and emotional reactions through<br />

classical conditioning, such as an aversion to smoking. Then operant methods can be<br />

used for inducing incompatible habits, such as swimming and rowing, during which<br />

smoking is difficult or impossible.<br />

In addition, the process of modeling can be included, especially with children.<br />

The basic concept here is that a great deal of learning takes place on a social basis,<br />

through observing what others do and the consequences of that behavior. The therapist<br />

demonstrates the correct response, and the patient attempts to reproduce it. This procedure<br />

is helpful in dealing with problems of social relations, emotional reactions, complex<br />

motor skills, and even sexual behavior. It is also useful in overcoming phobias and<br />

developing increased identity in a child (Mullare & Fernald, 1.971; Roberts, Wurtele,<br />

Boone, Ginther, & Elkins, 1981). In addition, it is widely employed in assertiveness<br />

training, in which the aim is to assist individuals in expressing their views and receiving<br />

equitable treatment from others. Overall, modeling has been effective partly because<br />

it is simple and easy for the subject and partly because it can be so readily combined<br />

with other approaches (Figure 17.11).<br />

The ultimate aim in all operant methods is to place the individual on a selfreinforcement<br />

schedule, in which the person administers his or her own rewards and<br />

punishment. This goal is not always achieved, however. Token economies may be successful<br />

in an institutional context, but they are not so readily maintained in a more<br />

open setting, where various distractions occur.

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