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Friday 17 April 2015 11:00 - 12:30<br />

PAPER SESSION 7<br />

• The difference that a sociological awareness of ‘framing’ could make to AMR research, dissemination and<br />

impact activities<br />

We also propose an alternative to the ‘war’ frame based on the governmental concept of ‘sustainability’. We will<br />

compare the relative benefits and limitations of the two. In conclusion, we call for greater awareness of the power of<br />

frames in the commissioning, conduct and dissemination of AMR research.<br />

Ways of Knowing: Zoonotic Antimicrobial Resistance and the Implications for Human Health<br />

Helliwell, R., Morris, C., Raman, S.<br />

(University of Nottingham)<br />

This paper investigates different ways in which zoonotic antimicrobial resistance (AMR) is rendered knowable and the<br />

implications for how human health consequences are framed. The use of antibiotics in livestock farming was first<br />

formally demarcated as an issue for human health by the UK Swann Committee (1969). In the early 2000s, the<br />

European Commission banned the use of certain antibiotics as growth-promoters. In 2013, DEFRA appealed to<br />

‘increasing scientific evidence’ to suggest that problems of resistance in human medicine were primarily due to the<br />

use of antibiotics in humans rather than animals, though they went on to signal longer-term consequences from<br />

changes in the wider ‘pool’ of resistance. We make sense of these different judgments by examining differences<br />

between AMR as represented in clinical, laboratory and epidemiological settings and the ways in which AMR is<br />

understood to be manifested in specific contexts. Whilst the clinical setting focuses on the failure of antimicrobial<br />

interventions and the spectrum of causes for that failure, the laboratory setting looks to detect the presence of<br />

particular genome markers and/or plasmids that highlight the presence of a capacity within the genetic suite of the<br />

bacterium to be resistant. By contrast the epidemiological focus is on the patterns and means of transmission within<br />

and between populations of humans and animals. The implications of these differences for the strengths and<br />

limitations of arguments marshalled to demonstrate, deny or minimise the relevance of antimicrobial use in animals for<br />

human health are explored in the paper.<br />

Cornucopia, Prudence, Innovation: the Public Life of Antimicrobial Resistance<br />

Raman, S.<br />

(University of Nottingham)<br />

In 1998, the then editor of the British Medical Journal described antimicrobial resistance (AMR) as “health-care’s<br />

version of global warming”. In the 2010s, as the analogy is once again being made, AMR appears to have attracted far<br />

wider media, professional and political interest. Based on an in-depth documentary analysis of sources from the late<br />

1990s to the present, this paper examines key developments in the public life of AMR. Starting in the mid-late 1990s,<br />

the growing public health expert consensus about AMR as a major problem sparked a number of policy initiatives<br />

including the UK AMR Strategy and Action Plan (2000), the creation of a new scientific advisory committee, an EU<br />

ban on some classes of antibiotics used in farming, new guidelines on prescribing and campaigns for public<br />

education. The narrative at this time centred on antibiotic overuse as the core problem with measures to address it<br />

through reductions in prescribing and changes in public expectations alongside better diagnostic and surveillance<br />

mechanisms and efforts to encourage new drug development. In the course of setting out this prudential narrative, a<br />

clean break was sought from a past marked by cornucopian expectations of silver bullets and a ‘pill for every ill’. By<br />

contrast, the narrative emerging in the 2010s is dominated far more by calls for incentivizing pharmaceutical<br />

innovation through new financial models as well as research, a theme that extends into campaigns for public<br />

involvement. The paper will consider the implications of these changing narratives for the nature of collective action.<br />

Medicine, Health and Illness 2<br />

W324, HAMISH WOOD BUILDING<br />

COMMERCIALISATION IN THE HEALTH SECTOR: THE CASE OF INDIA<br />

Part of the new BRICS constellation in the world economy, India is often described as a 'Rising Power'. A society in<br />

transition, it comprises more than a sixth of the world's population, a rapidly growing 'middle class' and over a fifth of<br />

the world's poorest people. Health is one of India's largest sectors in terms of revenue and employment, and an area<br />

where social inequalities, the incremental expansion of the commercial involvement across all health system<br />

functions, and the dynamics and impact of global markets, are all evident. This panel brings together researchers from<br />

India and the UK, to present their recent work studying the contemporary Indian health landscape. Papers will<br />

consider continuities and change in the trajectory of India's health systems since 1980 (Jeffrey); the growing<br />

269 BSA Annual Conference 2015<br />

Glasgow Caledonian University

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