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Annual Report 2012

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5 MANAGEMENT DISCUSSION AND ANALYSISEntrusted housing finance businessThe Bank continued to innovate its products and upgrade its service to provide whole process financial support for the collection, managementand use of housing funds, and to provide specialised services to provident fund customers. At the end of <strong>2012</strong>, housing fund deposits wereRMB577,997 million, an increase of RMB71,042 million, while personal provident housing loans were RMB781,314 million, an increaseof RMB165,107 million. The Bank actively promoted financial services for the new indemnificatory housing market, and granted personalindemnificatory housing loans of RMB11,535 million (including personal provident housing loans) to 63,400 low and middle-income residents in<strong>2012</strong>, and provident fund loans of RMB8,932 million for indemnificatory housing projects.Debit cards and other personal fee-based businessAt the end of <strong>2012</strong>, the number of debit cards issued increased by 76.15 million to 440 million. The spending amount through debit cardsreached RMB2,368,735 million, and the fee and commission income was RMB9,066 million. The Bank issued 23.76 million financial IC debitcards. A total of 5.10 million express settlement cards targeted at individual business proprietors had been issued, an increase of 3.12 millioncards. Trading of emerging precious metal products grew rapidly, and the trading volume of account silver and account platinum amounted toRMB123,290 million.Private banking businessIn <strong>2012</strong>, the number of private banking customers increased by 18.82%, and their financial assets with the Bank increased by 30.19%. Theaccumulative number of wealth management cards and private banking cards issued was 135,500 and the settlement service capabilitiescontinued to improve. The Bank launched multiple innovative products and services for its private banking customers, including comprehensivewealth planning, Hong Kong investment immigration, comprehensive financial services for study abroad, fortune loan, asset certificates, executivejet services, household wealth management education, and precious metals franchise service. The Bank launched private banking wealth butlerservice, and carried out a wide range of customised services. It enhanced multi-channel delivery capabilities for its products and services withthe exclusive private banking online banking and hotline service. It enhanced the team building to improve the professional competence of itscustomer managers and wealth advisors.Feature article: Housing finance & personal lending businessesAs the earliest bank to provide personal residential mortgage and provident housing fund service in the PRC market, the Bank followspeople’s demands and market changes, and improves its service quality continuously. It actively expands emerging businesses whileconsolidating its traditional advantageous business areas. As the largest bank in terms of personal residential mortgages and providenthousing fund service in the market, it has assisted millions of people to fulfill their housing, living, and entrepreneurial dreams.The Bank persists in supporting residential housing, and endeavours to provide customers with more innovative products and betterprofessional services. The Bank launched “Safe House Trading” housing fund custody service, to safeguard housing transaction funds. Itgrants indemnificatory housing loans to low and middle-income groups, and continuously expands ways and methods for loan repayment. Atthe end of <strong>2012</strong>, the personal residential mortgages increased by RMB215,783 million over 2011 to RMB1,528,757 million, ranking first inthe market in terms of both loan balance and the increase.Adhering to the philosophy of “supporting housing reform and serving common people”, the Bank aims at providing high qualitycomprehensive financial services for housing reform. For over 20 years, the Bank has provided provident housing fund collection service tomore than 100 million staff, and granted over RMB1.3 trillion of provident housing fund loans to over 8.5 million households. At present, theBank cooperates with more than 1,700 provident housing fund management institutions, and provides financial services to more than onemillion participating entities and over 40 million participants. The Bank not only met the customers’ routine needs of provident housing fundaccount management, fund collection and settlement, and account enquiry and reconciliation, but also took the lead to promote multipleservices across the country, including provident housing fund loans combined with commercial mortgages, entrusted withdrawal andrepayment of provident housing fund, small amount cross-bank payment of provident housing fund, and electronic enquiry of provident fund,enabling numerous people to benefit from the low-interest provident housing loan policy to full extent.The product chain of “housing – living – business”, designed around customers’ life cycle, continues to improve. The Bank launched personalloans pledged with gold, “Easy Education Loan”, “House Refurbishment Loan”, “Fortune Loan” and other products to satisfy customers’diversified financial needs. The Bank also launched “e.ccb.com” e-commerce platform to provide personal petty loans and personal loanssecured by monetary assets.The Bank adopted integrated service modes by combining on- and off-line channels including personal loan centres, ehome.ccb.com, and95533 customer service hotline, to provide 7 days 24 hours convenient personal loan services. The Bank has set up nearly 1,200 personalloan centres covering all the cities above the prefecture level and top hundred counties (cities), and built advanced centralised operationmode for personal loans among peers, effectively shortening processing time of loan origination.34 China Construction Bank Corporation annual report <strong>2012</strong>

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