Annual Report 2012

5 MANAGEMENT DISCUSSION AND ANALYSISIn 2012, the Bank innovatively launched a private banking version and e-accounts for its personal online banking system. It expanded lifeservices such as medical services and social insurance services, and developed new wealth management products such as personal foreignexchange trading and electronic savings bonds. Efforts were also made to develop online payment applications, and improve fundamentals suchas online customer service. A total of 60 batches of online wealth management products were issued during the year. The Bank successfullycompleted the integration of corporate online banking system for its domestic branches, and launched its overseas edition, which was in trialoperation in Hong Kong branch. The Bank launched a new client interface and “shake for account balance” service for its mobile phone bankingcustomers. It became the first among its peers to launch the sales of wealth management products via 2D scan codes, and issued 4 batchesduring the year. For SMS financial services, the Bank launched personal and automated customer services via SMS, as well as MultimediaMessage Service (MMS). The newly launched private banking online service consisted of seven models and hundreds of products and services,providing exclusive services for private banking clients, including wealth management reports, financial consulting specialists, self-service financialplanning, value-added services, information and periodicals. “Ehome.ccb.com”, a real estate property trading and financing service platform, wasintroduced, which provided a one-stop comprehensive service for real estate property transaction and housing loans, achieving a break-throughin the electronic service channel for personal loans. “E-Shangmaotong”, “Online Bids and Invitations”, “E-Dong Terminal”, and “SMS remittance”made it more convenient for the customers to do business with the Bank; “Joy Life” payment platform enabled the customers to make variouspayments and scenario application at home; “Student Benefit” provided multiple discounts specifically for college students.Feature article: E.ccb.com e-commerce platformOn 28 June 2012, the Bank officially launched its e-commerce financial service platform – e.ccb.com. The platform provides corporate andretail customers engaging in e-commerce industry with professional services for release of product information, online transaction, paymentand settlement, installment plan, loan financing, fund custody, and real estate transactions. E.ccb.com focuses on cash flows, and promotesCCB’s strengths in payment and settlement, credit financing and other financial services, as a breakthrough in traditional banking operations.E.ccb.com consists of four sections, namely, e-commerce service, financial support service, operational management and risk management.E-commerce section mainly serves the customers that have electronic commercial needs, including corporate mall, retail mall, “ehome.ccb.com” and other services through electronic channel. Financial support service is to satisfy the financial needs of the independent e-commerceplatform and the members of the platform in the process of electronic commercial activities. The service mainly includes payment andsettlement service, fund custodial service, credit financing, credit card installment, and other innovative agency services such as investmentand wealth management agency services. E.ccb.com adopts a centralised operation model, and conducts market management, fundmanagement, credit underwriting and back office maintenance in a centralised manner. Based on CCB’s security structure and advancedfirewall technology, the platform established risk management mechanism for business operation at par with that for a financial institution,covering preventive controls, on-going monitoring and post-transaction solution.At the end of 2012, e.ccb.com had more than one million members, and more than ten thousand internet merchants; transaction volume in thecorporate mall reached RMB3.5 billion, and the financing volume to merchants reached nearly RMB1 billion.Going forward, e.ccb.com will continue to integrate the flows of information, fund and commodities, and try to satisfy the customers’ growingdiversified needs with the help of its strength in traditional financial service, and push the Bank’s businesses in payment and settlement,financing and deposit towards electronic channels.5.2.7 Information TechnologyIn 2012, the Bank intensified its efforts to building a “new generation core banking system”, and optimised the existing system to meet therequirements of business development, while ensuring secure and stable operations.The Bank secured safe operations by clearly setting the responsibility to meet each safety target. It rigorously managed the production andmodification of the systems. Both the production of application systems and modification of infrastructures have achieved unprecedentedprogress in recent years. By promoting “macro-operation” model in operation and maintenance, the Bank attained intensive and standardisedoperation. The operational efficiency reached a higher level as a result. In addition, the Bank enhanced risk controls over its electronic bankingchannel, improving its risk control capabilities in the area of information system. The availability rate of key systems such as the core bankingsystem reached 99.99% or above.China Construction Bank Corporation annual report 201241