24/06/2005 - Controller General of Patents, Designs, and Trade Marks

(21) Application No. 811/DEL/2000 A (22) Date of filing of Application: 06/09/2000
(54) Title of the invention: “A Data Processing System For Targeting Advertising To A Multimedia
System.”
(51) International Classification 7 :
(30) Priority Data :
(31) Document No.:09/409,601
(32) Date : 30/09/1999
(33) Name of convention country : U.S.A.
(66) Filed U/s 5(2) : NIL
(61) Patent of addition to application No. :
NA
(62) Filed on : NA
(63) Divisional to Application No. :NIL
(64) Filed on : NA
Total No of Pages: 47
(71) Name of the applicant:
International Business Machine Corporation,
Address of the Applicant:
Armonk, New York 10504, U.S.A.
(72) Name of the Inventor:
BASSETT Ronald W;
BEADLE Bruce A.;
BROWN Michael Wayne;
DOUD Leon P.;
PAOLINI Michael A.;
(57) Abstract:
The present invention relates to a data processing system for targeting advertising system
to a multimedia system, said system comprising: first selecting means (514), responsive to
receiving user input from multimedia system, for selecting respective video streams and audio
streams from a set of video streams and a set of audio streams that are provided for alternate
presentations of the event, wherein at least one of the set of video streams and the set of audio
streams comprises a plurality of streams from which to select, and wherein the selected video
streams and audio streams are formed; second selecting means (514) for selecting an advertisement
from a set of advertisements based on the selected video streams and the selected audio streams to
form a selected advertisement; and sending means (510) for sending the selected advertisement to
the multimedia system.
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