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page 131 chapter III<br />
Values must be exemplified<br />
The family is the elementary community of shared values,<br />
and it makes the most important contribution to<br />
the communication of values. Klaus-Peter Müller<br />
stressed this point not only in his speech, but also in<br />
the subsequent discussion: “Our main problem is that<br />
fundamental values, such as tolerance, honesty or<br />
politeness, are hardly communicated at all today in<br />
many families. Values begin in the family, and it is<br />
there that they must be exemplified. And every one of<br />
us can contribute to that.” It was consequently fatal if<br />
parents gave a bad example: “What effect does it have<br />
on a child if, for example, its parents quite openly<br />
swindle their insurance company by reporting a broken<br />
camera as having been stolen?”<br />
Klaus-Peter Müller was of the opinion that, if families<br />
contribute less to communicating values, then more<br />
must be done in public – through the media, for example.<br />
He said other important authorities included kindergartens,<br />
schools and universities. Speaking from<br />
the audience, André Habisch, professor at the University<br />
of Eichstätt, also advocated universities accepting<br />
responsibility in this respect. He suggested that managers<br />
give students talks about ethical conduct and<br />
ethical conflicts in their day-to-day professional life,<br />
since “students of economics model themselves<br />
on successful managers”. A good approach, said<br />
Klaus-Peter Müller, and one that he already practised<br />
regularly at the Frankfurt School of Finance & Management.<br />
“Particularly now, in times of crisis, top<br />
management has the duty not to shy away, but to engage<br />
in a dialogue and demonstrate the seriousness of<br />
their efforts to change things.”