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food-and-wine-pairing-a-sensory-experience-robert-harrington

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Aperitif/The Exemplary Nature of a Symbiosis Between Dishes <strong>and</strong> Cognacs 153<br />

1. Serve before each dish 2 cl (2/3 oz) of Cognac in a tasting glass.<br />

2. Taste 1 cl (1/3 oz) of Hennessy Cognac before the dish in order to coat the taste buds with<br />

the flavors of the br<strong>and</strong>y, thereby having those flavors enter into the proceedings.<br />

3. Taste the remaining 1 cl (1/3 oz) halfway through the dish in order to ensure that the alliance<br />

of flavors is complete.<br />

4. Provide the client with a glass of fresh water to assist in the transition between dishes.<br />

How was this <strong>pairing</strong> concept carried out to determine its success in terms of gastronomic pleasure?<br />

To further assess the quality of the <strong>pairing</strong>s <strong>and</strong> in order to present the results to professionals in the<br />

industry, we organized a dinner for professionals <strong>and</strong> the specialist national press that we titled ‘‘Le Dîner<br />

Symbiose.’’ Conceived <strong>and</strong> orchestrated as a genuine gala dinner, the intention was to share <strong>and</strong> raise<br />

awareness of our research.<br />

In order to offer the finest <strong>and</strong> most precise <strong>food</strong> <strong>and</strong> Cognac <strong>pairing</strong>s, we limited the number of<br />

guests to thirty-five. It was equally important to establish an air of quality about the proceedings, an<br />

atmosphere in which service played a key ingredient. To offer a complete <strong>sensory</strong> impression with regard<br />

to the Cognacs, we created an ambiance entirely dedicated to br<strong>and</strong>y.<br />

As an example, the aperitif was a Hennessy X.O on ice. The buffet table was decorated with two 250<br />

kg ice blocks, each representing a bottle of X.O, <strong>and</strong> in which had been placed real magnums of X.O.<br />

Then the two students who served the aperitif sculpted individual ice cubes with a hammer <strong>and</strong> ice pick<br />

for the br<strong>and</strong>y glasses.<br />

The omnipresence of Cognac allowed us to affirm the unique nature of the evening while radically<br />

transforming the classic image relating to this beverage. Indeed, the guests were immediately seduced by<br />

the originality of the spectacle mounted just for them.<br />

How would you describe the outcome of this innovative process?<br />

The tests carried out at Saisons during the first phase of the study <strong>and</strong> the Dîner Symbiose, owing<br />

to the dem<strong>and</strong>ing criteria, allowed us to go further. The omnipresence of the Cognacs, the manner of<br />

enhancing the dishes via decoration <strong>and</strong> quality service, as well as the way in which the whole had been<br />

executed, in complete contrast with the usual rituals related to Cognac, effectively maintained the interest<br />

of the clients through the construction of a powerful <strong>and</strong> enhancing <strong>sensory</strong> l<strong>and</strong>scape.<br />

This work has been particularly interesting. It allies a commercial perspective—of great benefit to<br />

the students—with the Paul Bocuse Institute’s typical rigor <strong>and</strong> innovative spirit. Although the accent in<br />

the <strong>pairing</strong> process is more often than not put on taste, we have applied to Cognac, for the first time, an<br />

analysis from the richer <strong>and</strong> more exhaustive perspective of <strong>sensory</strong> fields, including the impact of textures,<br />

the search for contrasts, the olfactory <strong>and</strong> retro-olfactory qualities, <strong>and</strong> the capacity of these <strong>pairing</strong>s to<br />

balance the dem<strong>and</strong>s of tradition with the need for innovation <strong>and</strong> surprise.<br />

Overall, the tests carried out prove two fundamental points:<br />

1. Clients are open to new offerings <strong>and</strong> are not, as we might often think, stuck in their traditional<br />

ways <strong>and</strong> conceptions.<br />

2. The table arts <strong>and</strong> the service rituals play a huge role in the success of these marriages, especially<br />

when they are new <strong>and</strong> original.<br />

This <strong>experience</strong> attests to the strength of the created <strong>sensory</strong> image. In effect, the service quality <strong>and</strong><br />

the table arrangements, as well as the quality <strong>and</strong> precision of the cuisine <strong>and</strong> the marriages therein,<br />

effectively support the recommendations made to this dem<strong>and</strong>ing clientele, whether they are amateurs or<br />

professionals.

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