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210<br />

Chapter 10 Flavor Intensity <strong>and</strong> Flavor Persistency<br />

While flavors in <strong>food</strong> or <strong>wine</strong> may not be the most important<br />

element driving <strong>pairing</strong> decisions, they are generally<br />

the most interesting. It is important to note that flavors in <strong>wine</strong><br />

come from different sources than flavors in <strong>food</strong>, <strong>and</strong> so <strong>wine</strong><br />

flavor words such as fruity, spicy, or herbal are generally metaphoric<br />

in nature. As noted in Chapter 9 in regard to spiciness,<br />

do not assume that a <strong>wine</strong> <strong>and</strong> <strong>food</strong> make a good match just<br />

because they can be described with the same adjectives. In<br />

most cases, it is easier to match <strong>food</strong> with <strong>wine</strong> based on<br />

contrasting flavors—for example, matching smoky <strong>food</strong>s with<br />

flowery <strong>wine</strong>s such as Riesling, or matching spices such as<br />

cinnamon, clove, or saffron in <strong>food</strong> with the herbal or grassy<br />

character of Sauvignon Blanc. If a <strong>food</strong> <strong>and</strong> <strong>wine</strong> truly have<br />

similar flavors, they will usually go well together.<br />

Matching the flavor intensity of <strong>food</strong> <strong>and</strong> beverage<br />

items is an important element in creating a synergistic match.<br />

Matching intensity creates a sense of balance <strong>and</strong> equal footing<br />

between the <strong>wine</strong> <strong>and</strong> the <strong>food</strong>. Flavor intensity may be<br />

perceived at a variety of levels, ranging from virtually nonexistent<br />

to extremely strong.<br />

Assessing flavor attributes in <strong>food</strong> <strong>and</strong> beverages is less<br />

straightforward than evaluating taste components (sweet,<br />

sour, salty, bitter) or tactile elements (texture). The measuring<br />

instrument used to assess flavor intensity—a human being—<br />

is an extremely sensitive device, but it also is relatively unreliable<br />

due to a variety of psychological factors, physiological<br />

factors, <strong>and</strong> individual differences, among other reasons. Have<br />

you ever tasted something that reminded you of a certain time<br />

or event? Do you have a memory of flavor that inspires you?<br />

Disgusts you? Or makes you feel excited? All of us have specific<br />

<strong>and</strong> individual reactions to flavors based on past <strong>experience</strong>s.<br />

Complicating this task further is the fact that <strong>food</strong> <strong>and</strong><br />

<strong>wine</strong> flavors are unstable. The <strong>food</strong> <strong>and</strong> beverage products<br />

being examined are in a dynamic state <strong>and</strong> are impacted by<br />

changes in temperature <strong>and</strong> exposure to the external environ-<br />

ment. 2<br />

Aperitif Release Weekend Wine <strong>and</strong> Food Menu from On the Twenty<br />

The following sections provide an overview of what to<br />

consider when determining flavor identification, flavor intensity,<br />

<strong>and</strong> flavor persistency of <strong>food</strong> <strong>and</strong> <strong>wine</strong> items. This discussion<br />

<strong>and</strong> the exercises that follow will provide you with a<br />

better underst<strong>and</strong>ing of the measurement process <strong>and</strong> the associated<br />

potential pitfalls to help you to fine-tune your personal<br />

human measurement instrument.<br />

On the Twenty, Ontario’s first <strong>and</strong> best-known estate <strong>wine</strong>ry restaurant, is consistently rated as one of the<br />

finest restaurants in Canada. The culinary team is led by Kevin Maniaci <strong>and</strong> is committed to the flavors<br />

of Niagara’s bountiful harvest. The restaurant is located in the Inn on the Twenty, which comprises a<br />

twenty-four-room main inn, Vintage House, Winemaker’s Cottage, <strong>and</strong> full-service spa. The Inn on the<br />

Twenty is located in the village of Jordan on the Niagara Peninsula, Ontario. The <strong>wine</strong> list features Vintner’s<br />

Quality Alliance (VQA) <strong>wine</strong>s from Cave Spring Cellars as well as other VQA <strong>wine</strong>s of Canada.<br />

Cave Spring Cellars is located across the street, <strong>and</strong> visitors are welcome to tour the <strong>wine</strong>ry <strong>and</strong><br />

sample its well-regarded <strong>wine</strong>s. Cave Spring Cellars was founded in 1986 by grape grower Leonard Pennachetti<br />

<strong>and</strong> <strong>wine</strong>maker Angelo Pavan. The vineyards are nestled along Niagara’s Beamsville Bench at the<br />

heart of the Niagara Escarpment. Cave Spring has one of Niagara’s oldest vinifera plantings.<br />

Additional information about On the Twenty or Cave Spring Cellars can be obtained by visiting their<br />

Web sites at www.innonthetwenty.com <strong>and</strong> www.cavespringcellars.com.<br />

The <strong>food</strong>-<strong>and</strong>-<strong>wine</strong> menu shown here is from a recent release weekend, when new Cave Spring<br />

Cellars <strong>wine</strong>s are released for sale. It features three tastings per course to create multiple sensations with<br />

the featured <strong>wine</strong>s. This menu underscores the concepts introduced in this chapter regarding flavor type,<br />

flavor intensity, <strong>and</strong> flavor persistency. This provides a great <strong>experience</strong> for the guest, highlighting a variety<br />

of synergistic <strong>food</strong>-<strong>and</strong>-<strong>wine</strong> matches in every course.

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