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OECD Culture and Local Development.pdf - PACA

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4. THE CULTURAL FABRIC OF CITIES<br />

to which culture is actually performing its expected development functions. Urban<br />

development strategies were long based on l<strong>and</strong>-use controls, with the help of tools<br />

such as l<strong>and</strong> occupancy plans, building permits, <strong>and</strong> development rights. Urban<br />

planning now supplements these top-down tools <strong>and</strong> policies with decentralised<br />

<strong>and</strong> horizontal approaches where the aggregation of pre-targeted activities is<br />

expected to produce spin-offs that will have a positive impact on the contours of a<br />

district or a city. While “flagship” cultural projects are the major focus today, it must<br />

be recognised that the contribution of culture to the urban fabric also comes from<br />

the conversion of old industrial sites, the creation of culture quarters, <strong>and</strong> the<br />

development of a city’s artistic life <strong>and</strong> heritage. It is in all these ways that a city<br />

can affirm its identity, its attractiveness, <strong>and</strong> its determination to exploit new<br />

resources for development.<br />

<strong>Culture</strong>-based urban renewal<br />

Experiments establishing a link between culture <strong>and</strong> the city reveal some common<br />

traits: culture enhances a territory’s image <strong>and</strong> gives it a new perspective, it strengthens<br />

social cohesion, it causes the inhabitants to pay more attention to their territory, <strong>and</strong><br />

to undertake projects (Bianchini <strong>and</strong> Parkinson, 1993). In his 1996 study, “The Art of<br />

Regeneration: Urban renewal through cultural activity”, L<strong>and</strong>ry points in particular to<br />

the behaviour of people who perceive positive effects from such cultural investments<br />

(L<strong>and</strong>ry, 1996). By contrast, the idea that culture can have economic effects other then<br />

through tourism, such as developing a skilled renovation industry, or spearheading<br />

the growth of creative industries, is hardly mentioned. Another effect that is often<br />

overlooked is the impact on real estate values, although this can be a two-edged sword:<br />

on one h<strong>and</strong>, higher property values will be regarded as a positive increase in assets,<br />

while on the other h<strong>and</strong> it has the negative effect of displacing low-income groups<br />

from their traditional areas of residence (Zukin, 1992).<br />

This traditional role of culture has related primarily to its heritage aspects<br />

(monuments, museums, public art) or events (festivals, exhibitions), although more<br />

recently the linkage between urban development, culture <strong>and</strong> creativity has been noted.<br />

We may even say that, when it comes to urban planning, heritage is the prime<br />

consideration. Heritage is assigned a major role in the rehabilitation of city centres<br />

<strong>and</strong> their image. With the recognition of new forms of ethnic or artistic heritage,<br />

culture has also sparked the rehabilitation of more distant neighbourhoods (Garreau,<br />

1991). Today we find that these rehabilitation strategies, where private promoters play<br />

a growing role, require a new approach to urban governance. Thus the role of culture,<br />

often justified by the desire to develop an image <strong>and</strong> to promote practices that will<br />

rally the inhabitants <strong>and</strong> their communities, has often entailed the growing privatisation<br />

of public spaces <strong>and</strong> a new division of responsibilities between the public <strong>and</strong> private<br />

spheres (McGuigan, 1997).<br />

CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © <strong>OECD</strong> 2005 133

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