OECD Culture and Local Development.pdf - PACA

4. THE CULTURAL FABRIC OF CITIES
Table 4.4. Activities in the cultural production chain
• craft/design
• music
• photography
• multimedia
• advertising
• authorship
• performance
• visual arts
• heritage
• film/media
• architecture
• education
Source: O'Connor, 1998
Through surveys and interviews he identifies the strengths and weaknesses, the
opportunities and the threats that each of these components poses for a given city.
The information is then organised so as to identify the problems encountered
throughout the genesis and functioning of a particular cultural activity, in this way forming
a value chain:
• Beginnings: ideas generation capacity; creativity/training.
• Production: people, resources and productive capacity to transform ideas into
marketable products — (producers, editors, engineers, architects).
• Circulation: impresarios, managers, agents and agencies, distributors, packagers,
as well as catalogues and directory archives, all of which circulate and popularise
these cultural products.
• Delivery mechanisms: platforms that allow cultural products to be consumed
— theatres and concert halls or book and record shops.
Identifying a city’s creative capacity
To move beyond the descriptive aspect of each cultural product identified,
another model has been suggested, one that attempts to take into account all of these
approaches from the city’s viewpoint: the Creative City Development Scale.
The task here is to identify the city’s creative capacity and to give its authorities
the diagnostic elements for taking action. We may identify a number of stages, which
are summarised below (Table 4.5.)
Table 4.5. The stages in determining creative capacity
Stage
Characteristics of the local cultural economy
1 Are basic activities identified? Are they publicly supported?
2 Sector origins and self-awareness. Identification of its attitudes.
3 How to recognise it and give it the means for development
4 Are these activities recognised locally? Is the territory attractive?
Does it retain the benefit of the values thus created?
5 To what degree is it recognised internationally, and what tools could reinforce
that recognition?
Source: Landry, cited in O'Connor, 1998
CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © OECD 2005 153