OECD Culture and Local Development.pdf - PACA
OECD Culture and Local Development.pdf - PACA
OECD Culture and Local Development.pdf - PACA
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1. USING A TERRITORY’S CULTURE TO PROMOTE LOCAL DEVELOPMENT<br />
for no more than a year or two, but they at least induced young people to invest in<br />
their territories, <strong>and</strong> so to become partners where they had previously felt themselves<br />
strangers (Greffe & McDonnell, 1996).<br />
More recently, in Arles in France, policies to revive this city of art <strong>and</strong> history have<br />
yielded mechanisms whereby culture contributes effectively to integration. With its<br />
outst<strong>and</strong>ing artistic heritage, linking it to the Roman world <strong>and</strong> the history of Provence,<br />
Arles is also a city that has been through very difficult economic times that have blocked<br />
the integration of disadvantaged communities such as gypsies <strong>and</strong> immigrants from<br />
the Maghreb. Recognition of its heritage has enhanced the prospects for integration.<br />
- For young immigrants, the city organised “discovery tours” of the city, through<br />
the Van Gogh College <strong>and</strong> the Charles Privat vocational high school. Activities<br />
included not only exploring the city’s geography but also artistic workshops in<br />
design, photography <strong>and</strong> ceramics, dealing with different forms of built heritage<br />
<strong>and</strong> its components. Moreover, in order not to convey to these young people<br />
a vision that was too strictly aesthetic, the definition of heritage was extended<br />
to include the banks of the Rhone River <strong>and</strong> ab<strong>and</strong>oned rail sheds. The<br />
experiment might have stopped at this point, but five years later, it was found<br />
that these young students were turning out en masse to help celebrate heritage<br />
days, enlivening proceedings for the city’s long-time residents (Service éducatif<br />
des Musées d’Arles, 1999). Arles had become their city too, <strong>and</strong> this allowed them<br />
to look forward more positively to the future.<br />
- When it came to the gypsy settlements, a major obstacle to their integration<br />
was the fact that children were discouraged by their families from learning to<br />
read, on the grounds that this skill was of little use for the traditional occupations<br />
that awaited them. In some schools, <strong>and</strong> in particular the one that served most<br />
of the children of this community, the Collège Marie Curie, the situation was<br />
becoming untenable. The municipal education <strong>and</strong> cultural authorities devised<br />
an experiment to have students explore the city’s streets <strong>and</strong> façades, venturing<br />
along routes that they would not normally take. In this way the youngsters<br />
discovered a world that was unfamiliar to them. Their curiosity about the<br />
meaning of signs <strong>and</strong> posters was aroused, <strong>and</strong> this gave them an incentive to<br />
learn to read. In the wake of this experiment, the gypsy community’s resistance<br />
to reading disappeared completely, <strong>and</strong> it is no longer a problem (Service éducatif<br />
des Musées d’Arles, 1997).<br />
Recycling brownfield sites as a cultural tool for local development<br />
The conversion of former industrial sites into art facilities can contribute to local<br />
development in various ways. It can rehabilitate old buildings, improve the quality of<br />
life by offering new facilities in often underserved areas, <strong>and</strong> can offer local groups<br />
40 CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © <strong>OECD</strong> 2005