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OECD Culture and Local Development.pdf - PACA

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NOTES<br />

69. Caserta S., & A.P. Russo (2002), page 250.<br />

70. Which will spread out from the centre, in contrast to the previous case.<br />

71. Lazzaretti L. (2004), p.39.<br />

72. Deep recesses are made in the base <strong>and</strong> are then filled with powders; with firing, the vitrified enamel<br />

bonds to its base.<br />

73. DRIRE - ARD Limousin « L’industrie en Limousin », 1999.<br />

74. Allia, Jacob Delafon.<br />

75. apd@orac.net.au.<br />

76. Scott A., (2000), p.24<br />

77. Cited in Molotch H., (2003), p.55<br />

78. Barthes R., Mythologies,1993, Vintage, London, p.88<br />

79. Jacobs, Jane (2000), The Nature of Economies, New York: R<strong>and</strong>om House, 26.<br />

80. Vicki Torres: “Bold Fashion Statement: Amid Aerospace Decline, L.A. Garment Industry Emerges as<br />

a Regional Economic Force”, Los Angeles Times, March 12, 1995, D-1.<br />

81. Molotch H., op. cit. (2003), p. 176<br />

82. Paul Lienert: “Detroit’s Western Front”, California Business, December 1989, p.38.<br />

83. Molotch H., (2003), p.164<br />

84. Chevrolet Malibu, Pontiac Ventura, Chrysler Cordoba, Buick Riviera, etc.<br />

85. In the moviemaking business, the Hollywood majors regularly negotiate partnerships with foreign studios<br />

or filming locales, <strong>and</strong> this may also help later in marketing films. The relationships between the American<br />

<strong>and</strong> the Indian movie industries may be taken as an example: Disney, EMI, Polygram <strong>and</strong> Sony are<br />

increasingly involved with the studios of Bollywood in Bombay (Mumbai), <strong>and</strong> this makes it easier<br />

for them not only to export their products but also to mobilize new creative resources. More generally,<br />

we may say that basic centres exist in many countries, reflecting both historic traditions <strong>and</strong> market<br />

size. These centres are increasingly less likely to work alone, <strong>and</strong> they are quite willing to specialize<br />

in providing services to others, thereby putting to work the principles of comparative advantage in<br />

certain components of their production.<br />

86. If a firm ventures into markets where it has no personalized relationship with other companies, <strong>and</strong><br />

intends to conduct only one transaction, it will not be necessary to build this type of configuration.<br />

On the other h<strong>and</strong>, the firm may have an interest in forging more permanent links with other firms<br />

that may have the resources needed to launch new projects. As well, they may be a source of new<br />

knowledge that can be used to design new products <strong>and</strong> services. Furthermore, this permanent<br />

relationship can lead to the development of trust which, in turn, will help to reduce transaction costs.<br />

194 CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © <strong>OECD</strong> 2005

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