OECD Culture and Local Development.pdf - PACA

2. LOCAL DEVELOPMENT BASED ON ATTRACTING VISITORS AND TOURISTS
(CNBDI) was established in 1990 to prolong the festival’s activities and to develop
the skills needed to nourish the growth and development of new businesses.
The CNBDI sponsors creative activities and communication in three forms of artistic
expression: the comic strip, digital imaging, and multimedia production. The Centre
has several distinct elements: a museum, the first of its kind in France 55 , a library,
a digital imaging laboratory, and a multimedia production support centre. The
Centre as a whole employs 200 people directly 56 . In addition, a highly original
technical school, the Lycée de l’Image et du Son d’Angoulême (LISA), has been founded
and is successfully attracting young people into these new trades.
• Another Angoulême event, the Festival des Musiques Métisses (« crossover music »),
also demonstrates the value of tacking a temporary event onto permanent
activities, although in this case, the interest was more social than economic.
This Festival, which will celebrate its 30th anniversary in 2005, attracts some
100,000 spectators (or the equivalent of the town’s population) over a period
of three days.. From the outset, its organisers insisted that its impact should
not be limited to the three days of the event itself, but that it should inspire
local cultural activities throughout the year, targeted especially at disadvantaged
neighbourhoods whose inhabitants were often left out. Percussion, dance and
writing workshops are now being sponsored throughout the year by some 30
associations mobilising 800 volunteers around the theme of each year’s festival.
These associations also carry on other activities (restaurants, clothing production,
toy repair, etc.) to meet needs that must be satisfied during the festival as well.
• Another illustration can be found in the Printemps de Bourges (“Bourges Springtime”)
(CEFRAC, 1996). Established in April 1977, it has become a major musical event.
In 1995, it had a budget of 27.2 million francs (nearly three times its 1985 level),
35% of which represented public subsidies from the city of Bourges, the Culture
Ministry, and regional governments, 50% came from its own revenues, and 15%
from sponsoring. 800 people worked to prepare and run the festival: seven fulltime
employees, 32 seasonal administration workers, and 182 seasonal technical
and reception workers. Apart from this direct employment, there were many
jobs related indirectly to the creation or development of firms providing
services to the festival: Coulisses (a technical services firm, turnover of 3.75 million
francs in 1995), Argos (a consulting firm specialised in fundraising and sponsorship),
Incidences (communications firm), Bodo and Opus 64 (press services), Printemps
Images (audiovisual production), Réseau Printemps (a talent-scouting organisation
that seeks out young artists in France and abroad), Tam-Tam (an association
that sponsors an international market for music professionals), Germinal (an
association that runs the performance hall during the year), CEMEA (reception
and accommodation services for young people). Finally, several small and
medium-sized firms engaged in audiovisual production and the new technologies
have been created within a radius of 100 km around Bourges, and they are closely
CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © OECD 2005 79