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OECD Culture and Local Development.pdf - PACA

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1. USING A TERRITORY’S CULTURE TO PROMOTE LOCAL DEVELOPMENT<br />

economic policy. Experience with local development, shows, however that changes<br />

over time can produce the desired improvements.<br />

When we look at ways of reinforcing or disseminating a culture that promotes<br />

entrepreneurship, we always come up with a list of favourable factors, <strong>and</strong> another<br />

list of negative factors.<br />

- Among the first, we may mention a shared desire for change within a given territory;<br />

the existence of networks for spreading knowledge of technology <strong>and</strong> markets;<br />

training institutions, <strong>and</strong> so on.<br />

- Among the negative factors are isolation, the lack of support services needed<br />

for industrial conversion or restructuring, the heavy h<strong>and</strong> of central government,<br />

inappropriate financial <strong>and</strong> tax systems that are too heavily centralised <strong>and</strong> not<br />

adaptable.<br />

The determination to enhance the positive factors <strong>and</strong> to diminish the negative<br />

factors can lead to many possible policies (Corman & Greffe, 1998). In this paper we<br />

shall look only at those that can encourage this change of reference points.<br />

- The first step in instilling a new entrepreneurial culture involves encouraging<br />

new project promoters or inducing existing industries to innovate <strong>and</strong> to become<br />

more independent that they were.<br />

Many small enterprises (starting with artisans) that survive on subcontracting<br />

have little ability to react to disruptions in their traditional markets, <strong>and</strong> this compounds<br />

the problems facing their territories. Their output is often based on a single product,<br />

their occupational qualifications are often week <strong>and</strong> have not been refreshed, training<br />

facilities are unable to renew the skills they are supposed to pass on. Some big<br />

companies feel the need to stimulate creativity among their subcontractors, but<br />

above all when they leave a territory, which creates emergency situations that are not<br />

conducive to finding solutions .Some training centres may offer new models <strong>and</strong> new<br />

skills, but this will not always be effective unless it is linked to specific local investments.<br />

Such initiatives are more likely to succeed if mediators, local officials <strong>and</strong> networks<br />

are able to make them converge.<br />

- Instilling a project- or initiative-oriented culture among young people is the central<br />

theme of many local development programmes. Promoting such entrepreneurship<br />

is a good way to keep those people within the territory <strong>and</strong> to turn them into<br />

assets. Even if a project fails, the young people who have invested their time<br />

<strong>and</strong> efforts in it will be better equipped to rejoin the labour market than those<br />

who have never been involved in such strategies. These initiatives often flounder<br />

for lack of personal start-up capital 26 , or for want of training. Training in fact is a<br />

36 CULTURE AND LOCAL DEVELOPMENT - ISBN 92-64-00990-6 - © <strong>OECD</strong> 2005

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