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98 islamic political identity <strong>in</strong> turkeythe 8skenderpa7a SuW order, for example, regularly meet to discuss social andreligious issues <strong>in</strong> Wve-star hotels. They even have their own shopp<strong>in</strong>g malls andhave developed haute bourgeoisie tastes. New members of the 8skenderpa7aorder are encouraged to <strong>in</strong>ternalize new sets of norms and roles. Through redeWn<strong>in</strong>gconsumer patterns, these Islamists seek to diVerentiate themselves Wrstfrom other <strong>Islamic</strong> groups and then from the Kemalist/secularist section ofsociety. The 8skenderpa7a order seeks a foretaste of heaven by validat<strong>in</strong>g a materialparadise on earth. The asceticism of the Nak7ibendis and Nurcus, coupledwith their positive views of capitalist proWt, have played a key role <strong>in</strong> the accumulationof capital and the economic development of <strong>Turkey</strong>. God is re<strong>in</strong>ventedfor the needs of the capitalist market. However, this stress on capitalist virtues<strong>in</strong>evitably underm<strong>in</strong>es asceticism <strong>in</strong> the long run, as Weber demonstrates withrespect to the Protestant ethic.Consumption patterns <strong>in</strong> modern <strong>Turkey</strong> reify and articulate diVerences <strong>in</strong>identities. Muslim journals and television stations, through their ad campaigns,clearly demarcate the boundaries of consumption and class <strong>in</strong>terests. Consumptionpatterns thus signify who Islamists are and to which social group they belong.Consumption is not limited to the purchase of goods but also encompassessuch activities as enroll<strong>in</strong>g children <strong>in</strong> the private high schools run by the neo-Nurcu followers of Fethullah Gülen, watch<strong>in</strong>g the TGRT and Samanyolu televisionchannels (both <strong>Islamic</strong>), and listen<strong>in</strong>g to the BURÇ and AKRA (both <strong>Islamic</strong>)radio stations. The <strong>Islamic</strong> movements have their own music companies, cafes,restaurants, and publish<strong>in</strong>g houses. Thus a feature of modern Turkish <strong>Islamic</strong>identity formation is that vertical <strong>Islamic</strong> movements are bend<strong>in</strong>g under thestress of class dist<strong>in</strong>ctions and thus Wnd themselves on a pla<strong>in</strong> with horizontalIslam. Indeed, God has come down to earth, and Muslims are preoccupied withbuild<strong>in</strong>g his k<strong>in</strong>gdom here.The Wve-star Caprice Hotel is an example of how “<strong>Islamic</strong> holidays” havebeen <strong>in</strong>vented <strong>in</strong> accordance with modern consumerism. It represents a mixtureof Islam and capitalism. The luxury hotel is a site where modernity <strong>in</strong>term<strong>in</strong>gleswith Islam and molds the conduct and expectations of Muslims <strong>in</strong>accordance with the capitalist system. In order to capture the bus<strong>in</strong>ess of <strong>in</strong>creas<strong>in</strong>glyprosperous Muslims, this “<strong>Islamic</strong>ized” hotel neither sells nor servesalcohol and ma<strong>in</strong>ta<strong>in</strong>s gender-segregated swimm<strong>in</strong>g pools. Its customs are thoseof the traditionally <strong>in</strong>cl<strong>in</strong>ed Anatolian bourgeoisie, who support full economicliberalization aga<strong>in</strong>st the “statist” Istanbul-based oligarchs. While more conservativeMuslims have criticized the presentation of the Caprice Hotel as an “<strong>Islamic</strong>vacation site” and contend that it is evidence of the total dom<strong>in</strong>ance ofneoliberal values over <strong>Islamic</strong> ones, 53 one may argue that this hotel representsthe <strong>in</strong>ternal secularization of Islam, that is, mak<strong>in</strong>g Islam <strong>in</strong>to a commodity forthe sake of market competition. This is not an act of “<strong>Islamic</strong> radicalism” butrather a reconstitution of Islam with<strong>in</strong> modern conditions.As <strong>Islamic</strong> groups move to diVerentiate themselves from others <strong>in</strong> terms ofpatterns of consumption, they do not enhance <strong>in</strong>dividualization but ratherrepersonalize social <strong>in</strong>teractions. In contrast with the late Ottoman Empire,where the <strong>in</strong>troduction of Western fashion and consumer products encouraged