Bachelor of Arts (BA) - The University of Hong Kong

307PSYC0012.Advertising psychology (6 credits)This course surveys general issues, research, and findings concerning the way people react toadvertisements in print or broadcasted on television or radio. To be considered in the course arepeople's affective and cognitive reactions to advertisements, influences of motivational factors andinterpersonal dynamics on effectiveness of advertisements, and the relations between culture andadvertising.Assessment: 60% coursework, 40% examination.Prerequisite: PSYC1001 or (PSYC1002 & PSYC1003).PSYC0013.Psychology of calligraphy (6 credits)This course discusses Chinese and Western calligraphic behaviour from the perspectives of perception,personality, cognition and development. Other considerations will include creative processes, abilities,and appreciation of calligraphic art.Assessment: 100% coursework.PSYC0014.Psychology and religion (6 credits)Issues arising from interface between psychology and religion will be examined in this course. Topics tobe covered may include: approaches to integrate psychological and theological perspectives;psychological and social correlates of religious experience; cults and occults; sin and guilt; religiousorientations; religious decision-making; cognitive fallacy of the religious and the non-religious;relationships between religious beliefs and behaviours.Assessment: 60% coursework, 40% examination.Prerequisites: PSYC1001 or (PSYC1002 & PSYC1003).PSYC0016.The psychology of stress and health (6 credits)This course adopts a biopsychosocial approach in exploring current issues and research on stress andhealth. Special emphasis is placed on the Hong Kong situation. Topics covered include: concepts ofstress; the roles of cognition, personality and physiology in the stress response; social stressors; coping,stress management and health promotion; concepts of health and wellness; cultural implications.Students in this course shall undertake independent research projects.Assessment for this course is based entirely on coursework.PSYC0017.Motivation and achievement (6 credits)This course is an introduction to theories and research on achievement motivation. The course willcover a variety of topics including: motivation as a personal trait; situational causes of motivation;cognition and motivation; sociocultural influences on motivation and achievement; the role of meaningin motivation; sex differences in achievement and work investment; age and achievement motivation;enhancing motivation in learning.Prerequisites: [PSYC1001 or (PSYC1002 & PSYC1003)] and (PSYC0019 or PSYC0020 orPSYC0035).PSYC0018.Psychology and the arts (6 credits)This course examines some psychological approaches to the study of the 'arts' defined very broadly andmay include fine arts, photography, film, television, literature and music. The development of thesepractices will be briefly examined as will the possibilities for assessing the responses of the individualspectator, reader or listener to each of them.