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The Role <strong>of</strong> Learn<strong>in</strong>g Design <strong>and</strong> Learn<strong>in</strong>g Analytics <strong>in</strong> MOOCs<br />

Francis Brouns, Olga Firssova<br />

the <strong>in</strong>structional design <strong>and</strong> pedagogical models chosen, a learn<strong>in</strong>g analytics approach should<br />

be thought-through <strong>and</strong> designed <strong>in</strong> conjunction with overall MOOC design. We will show<br />

several examples <strong>of</strong> various pedagogical approaches that are based on our experiences <strong>in</strong><br />

onl<strong>in</strong>e <strong>distance</strong> teach<strong>in</strong>g <strong>in</strong> higher education <strong>and</strong> <strong>in</strong> MOOCs. Our evaluation <strong>of</strong> these<br />

approaches led us to extract characteristics that are suitable for a MOOC context. These<br />

approaches have also been piloted <strong>in</strong> MOOC designs <strong>in</strong> the context <strong>of</strong> some <strong>of</strong> the EU funded<br />

projects we participate <strong>in</strong>, such as EMMA (European Multiple MOOC Aggregator:<br />

http://platform.europeanmoocs.eu) <strong>and</strong> ECO (Elearn<strong>in</strong>g, Communication, Open-Data:<br />

http://ecolearn<strong>in</strong>g.eu).<br />

Learn<strong>in</strong>g design approaches for MOOCs<br />

A task-centred approach<br />

The educational approach followed by the Open University <strong>of</strong> the Netherl<strong>and</strong>s <strong>in</strong> its <strong>open</strong><br />

onl<strong>in</strong>e learn<strong>in</strong>g is based on active learn<strong>in</strong>g design pr<strong>in</strong>ciples that are aimed at optimis<strong>in</strong>g<br />

learners’ learn<strong>in</strong>g experiences <strong>and</strong> performance. Learn<strong>in</strong>g design pr<strong>in</strong>ciples are applied to<br />

activate <strong>and</strong> engage learners through mean<strong>in</strong>gful learn<strong>in</strong>g tasks <strong>and</strong> activities that are<br />

anchored <strong>in</strong> the state-<strong>of</strong>-the art <strong>in</strong> the doma<strong>in</strong> <strong>and</strong> have pr<strong>of</strong>essional relevance for<br />

participants.<br />

In order to cater for a broad target group <strong>of</strong> pr<strong>of</strong>essionals <strong>of</strong> vary<strong>in</strong>g expertise levels, with<br />

different learn<strong>in</strong>g needs <strong>and</strong> time available for learn<strong>in</strong>g, MOOC design <strong>in</strong>cludes tasks <strong>of</strong><br />

several complexity levels. At basic level, learn<strong>in</strong>g tasks <strong>in</strong>tegrate <strong>in</strong>troductory learn<strong>in</strong>g<br />

activities with activities that stimulate learners to <strong>in</strong>teract with the content <strong>and</strong> with each<br />

other reflect<strong>in</strong>g on relevant practice-based cases, l<strong>in</strong>k<strong>in</strong>g the <strong>new</strong> theoretical knowledge<br />

acquired <strong>in</strong> the course with their own practice <strong>and</strong> with the shared experiences <strong>of</strong> other<br />

MOOC participants.<br />

In addition, advanced level learn<strong>in</strong>g activities are <strong>of</strong>fered to stimulate pr<strong>of</strong>essionals <strong>of</strong> higher<br />

expertise levels or those who can afford spend<strong>in</strong>g more time on learn<strong>in</strong>g, to study. Advanced<br />

level activities can be optional. All learn<strong>in</strong>g activities are <strong>of</strong>fered <strong>in</strong> an onl<strong>in</strong>e learn<strong>in</strong>g<br />

environment provid<strong>in</strong>g affordances for the <strong>in</strong>teraction <strong>and</strong> knowledge shar<strong>in</strong>g.<br />

As an alternative for <strong>in</strong>dividualized teacher feedback on performance <strong>and</strong> progress,<br />

participants are <strong>in</strong>vited to generate ideas, challenges or questions for the experts <strong>and</strong> share<br />

their ideas or challenges <strong>in</strong> the environment so that experts <strong>and</strong> tutors can respond <strong>in</strong> a oneto-many<br />

way either through onl<strong>in</strong>e video broadcasts or through blogs <strong>and</strong> onl<strong>in</strong>e discussions.<br />

These design pr<strong>in</strong>ciples have been put <strong>in</strong>to practice <strong>in</strong> various non-formal learn<strong>in</strong>g<br />

opportunities, such as master classes <strong>and</strong> MOOCs <strong>of</strong>fered by the Open University <strong>of</strong> the<br />

Netherl<strong>and</strong>s (Firssova, Brouns, & Kalz, 2016; Kalz & Specht, 2013). The design pr<strong>in</strong>ciples have<br />

been piloted <strong>in</strong> MOOCs <strong>in</strong> the EMMA project <strong>and</strong> can be extended to different MOOC<br />

contexts.<br />

Reach<strong>in</strong>g from the roots – 9 th EDEN Research Workshop Proceed<strong>in</strong>gs, 2016, Oldenburg 331<br />

ISBN 978-615-5511-12-7

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