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The Role <strong>of</strong> Learn<strong>in</strong>g Design <strong>and</strong> Learn<strong>in</strong>g Analytics <strong>in</strong> MOOCs<br />

Francis Brouns, Olga Firssova<br />

representation <strong>of</strong> this. Thus, learners are encouraged to set personal goals for their<br />

participation <strong>and</strong> to use the analytics to help monitor these. One <strong>of</strong> the key attractions <strong>of</strong><br />

learn<strong>in</strong>g analytics <strong>in</strong> ECO is the possibility to support the learner <strong>in</strong> actively reflect<strong>in</strong>g on <strong>and</strong><br />

tak<strong>in</strong>g action to manage their learn<strong>in</strong>g process.<br />

However, the implementation <strong>of</strong> suitable learn<strong>in</strong>g analytics is quite complex. The pedagogical<br />

approach is flexible, but can also be implemented <strong>in</strong> many various ways. Therefore there is not<br />

a fixed course structure <strong>and</strong> every course could be designed differently. Furthermore, ECO<br />

aggregates multiple MOOC platforms <strong>and</strong> each <strong>of</strong> these platforms provides different<br />

mechanisms to implement the pedagogical approach, complicat<strong>in</strong>g learn<strong>in</strong>g analytics even<br />

further. Solutions need to be found to <strong>in</strong>form the learn<strong>in</strong>g analytics not only <strong>of</strong> course<br />

structure but also <strong>of</strong> course <strong>and</strong> pedagogical design.<br />

Research <strong>in</strong>dicates that MOOCs have different categories <strong>of</strong> learners, rang<strong>in</strong>g from those who<br />

browse a little to those <strong>in</strong>tend<strong>in</strong>g to do the complete course aim<strong>in</strong>g for a full certificate. These<br />

categories <strong>of</strong> learners differ <strong>in</strong> their level <strong>of</strong> engagement with the course materials <strong>and</strong> learn<strong>in</strong>g<br />

activities to meet their personal learn<strong>in</strong>g goal. Learn<strong>in</strong>g analytics should take that <strong>in</strong>to account<br />

<strong>and</strong> support the learn<strong>in</strong>g goal <strong>of</strong> that particular category.<br />

Acknowledgements<br />

Part <strong>of</strong> the work reported here has been carried out <strong>in</strong> the context <strong>of</strong> the EU CIP funded<br />

projects ECO (grant agreement n° 621127) <strong>and</strong> EMMA (grant agreement n° 621030) <strong>and</strong> we<br />

would like to thank all partners <strong>in</strong>volved for their contributions <strong>in</strong> the projects.<br />

References<br />

1. Brouns, F., Teixeira, A., Morgado, L., Fano, S., Fueyo, A., & Jansen, D. (Eds.). (<strong>in</strong> press).<br />

Design<strong>in</strong>g massive <strong>open</strong> onl<strong>in</strong>e learn<strong>in</strong>g processes: the sMOOC pedagogical framework:<br />

Spr<strong>in</strong>ger Verlag.<br />

2. Brouns, F., Zorrilla Pantaleón, M. E., Esperanza Álvarez Saiz, E., Solana González, P.,<br />

Cobo Ortega, Á., Rocío Rocha Blanco, E., Viñuales, J. (2015). D2.5 Learn<strong>in</strong>g analytics<br />

requirements <strong>and</strong> metrics report. ECO project deliverable. Retrieved from<br />

http://hdl.h<strong>and</strong>le.net/1820/6032<br />

3. Clow, D. (2013). MOOCs <strong>and</strong> the funnel <strong>of</strong> participation. Paper presented at the Third<br />

International Conference on Learn<strong>in</strong>g Analytics <strong>and</strong> Knowledge, Leuven, Belgium.<br />

4. Evans, S., & Myrick, J. G. (2015). How MOOC <strong>in</strong>structors view the pedagogy <strong>and</strong><br />

purposes <strong>of</strong> massive <strong>open</strong> onl<strong>in</strong>e courses. Distance Education, 36(3), 295-311. doi:<br />

10.1080/01587919.2015.1081736<br />

5. Ferguson, R., & Shum, S. B. (2012). Social learn<strong>in</strong>g analytics: Five approaches. Paper<br />

presented at the 2 nd International Conference on Learn<strong>in</strong>g Analytics <strong>and</strong> Knowledge,<br />

Vancouver, British Columbia, Canada.<br />

Reach<strong>in</strong>g from the roots – 9 th EDEN Research Workshop Proceed<strong>in</strong>gs, 2016, Oldenburg 335<br />

ISBN 978-615-5511-12-7

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