Beeldvorming van VROUWEN & MANNEN IN DE ... - igvm - Belgium

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Inhoudsanalyses
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2 Lichtenstein, G. (1970). ‘Feminists demand “liberation” in Ladies Home Journal sit-in’, New York Times (March 19), p. 51.
3 Dougherty, P.H. (1970). ‘Women’s role in ads upsets feminists’, New York Times (May 24), sec. 3, p. 13.
4 Idem.
5 Courtney, A.E. en S.W. Lockeretz (1971). ‘A woman’s place: an analysis of the roles portrayed by women in magazine
advertisements’, Journal of marketing research 8(1), pp. 92-95.
Een geslachtsstereotype is een veralgemening op grond van een al dan niet reëel kenmerk van een gegeven geslacht.
6 Wagner, L.C. en J.B. Banos (1973). ‘A woman’s place: a follow-up analysis of the roles portrayed by women in magazine
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7 Belkaoui, A. en J.M.A. Belkaoui (1976). ‘Comparative analysis of the roles portrayed by women in print advertisements:
1958, 1970, 1972’, Journal of marketing research 13(2), pp. 168-172.
8 Wagner en Banos, ‘A woman’s place’.
9 Belkaoui en Belkaoui, ‘Comparative analysis of the roles portrayed by women’.
10 Idem.
11 Wolheter, M. en H.B. Lammers (1980). ‘An analysis of male roles in print advertisements over a 20-year span: 1958-
1978’, in: J. Olson (ed.), Advances in consumer research, Ann Arbor, MI: Association for consumer research, pp. 760-761.
12 Geise, L.A. (1979). ‘The female role in middle class women’s magazines from 1955 to 1976: a content analysis of nonfiction
selections’, Sex roles 5(1), pp. 51-63.
13 Dominick, J.R. en G.E. Rauch (1972). ‘The image of women in network TV commercials’, Journal of broadcasting 16(3),
pp. 259-265; Butler M. en W. Paisley (1980). ‘The consciousness scale’, in: M. Butler (ed.), Women and the mass media:
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14 Dominick en Rauch, ‘The image of women in network TV commercials’; Pingree, S. et al. (1976). ‘A scale for sexism’,
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15 Courtney, A.E. en T.W. Whipple (1974). ‘Women in TV commercials’, Journal of communication 24(2), pp. 110-118;
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of communication 26(4), pp. 160-174; Marecek, J. et al. (1978). ‘Women as TV experts: the voice of authority?’, Journal
of communication 28(1), pp. 159-168; O’Donnell, W.J. en K.J. O’Donnell (1978). ‘Update: sex-role messages in TV commercials’,
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16 Silverstein, A.J. en R. Silverstein (1974). ‘The portrayal of women in television advertising’, Federal communications bar
journal 27(1), pp. 71-93; Poe, A. (1976). ‘Active women in ads’, Journal of communication 26(4), pp. 185-192.
17 Courtney en Whipple, ‘Women in TV commercials’.
18 O’Donnell en O’Donnell, ‘Update’; Butler en Paisley, ‘The consciousness scale’.
19 Schneider en Schneider, ‘Trends in sex roles’; Courtney, A.E. en T.W. Whipple (1983). Sex stereotyping in advertising,
Lexington, MA: Lexington books.
20 Lysonski, S. (1983). ‘Female and male portrayals in magazine advertisements: a re-examination’, Akron business review
14(Summer), pp. 45-50.
21 Idem.
22 Bretl, D.J. en J. Cantor (1988). ‘The portrayal of men and women in U.S. television commercials: a recent content analysis
and trends over 15 years’, Sex roles 18(9-10), pp. 595-609; Van Hellemont, C. (2008). Seksistische reclame. Dromen
van een betere wereld voor m/v met talent, Leuven: Acco.
23 Goffman, E. (1979). Gender advertisements, Cambridge, MA: Harvard university press.
24 Kang, M. (1997). ‘The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited’,
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25 Blumler, J.G. en E. Katz (1974). The uses of mass communications: current perspectives on gratifications research, Beverly
Hills, CA: Sage; Davis, H. en P. Walton (eds.) (1983). Language, image, media, Oxford: Basil Blackwell; Van Hellemont,
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26 Pingree et al., ‘A scale for sexism’.
27 Mortelmans, D. (1997). ‘Evoluties van sekserollen in Vlaamse magazinereclame: stereotyperingen van mannen en
vrouwen tussen 1970 en 1994’, Communicatie 3(26), pp. 20-42.
28 Van Hellemont, Seksistische reclame.
29 Idem; Glorieux et al. (2002). Vlaanderen in uren en minuten. De tijdsbesteding van Vlamingen in 480 tabellen, Brussel:
VUBPress.
30 Coltrane, S. en M. Messineo (2000). ‘The perpetuation of subtle prejudice: race and gender imagery in 1990s television
advertising’, Sex roles 42(5-6), pp. 363-359; Van Hellemont, Seksistische reclame.
31 Lovdal, L.T. (1989). ‘Sex role messages in television commercials: an update’, Sex roles 21(11-12), pp. 715-724; Craig, R.S.
(1992). ‘The effect of television day part on gender portrayals in television commercials: a content analysis’, Sex roles
26(5-6), pp. 197-211; Allan, K. en S. Coltrane (1996). ‘Gender displaying television commercials: a comparative study of
television commercials in the 1950s and 1980s’, Sex roles 35(3-4), pp. 185-203; Ganahl, D., K. Kim en S.B. Netzley (2003).
‘Longitudinal analysis of network commercials: how advertisers portray gender’, Media report to women 31, pp. 11-15;
Van Hellemont, Seksistische reclame.
32 Van Hellemont, Seksistische reclame.
33 Dominick en Rauch, ‘The image of women’; England, P., A. Kuhn en T. Gardner (1981). ‘The ages of men and women in
magazine advertisements’, Journal quarterly 58(3), pp. 468-471; Furnham, A. en T. Mak (1999). ‘Sex-role stereotyping in
television commercials: a review and comparison of fourteen studies done on five continents over 25 years’, Sex roles
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ethics: a European review 9(1), pp. 42-50; Van Hellemont, Seksistische reclame.
34 Courtney en Whipple, Sex stereotyping in advertising.