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and appreciative <strong>in</strong>quiry was tape recorded and transcribed. In addition I took<br />

handwritten notes at meet<strong>in</strong>gs, and after these meet<strong>in</strong>gs wrote my impressions<br />

which were subsequently typed. It was important that notes were taken, as the tape<br />

record<strong>in</strong>gs on two occasions were difficult to hear due to extraneous noise such as<br />

vacuum clean<strong>in</strong>g that had occurred dur<strong>in</strong>g the meet<strong>in</strong>gs.<br />

Dur<strong>in</strong>g the data analysis stage of Case Study One and Case Study Two,<br />

one of the themes that emerged was that of leadership, which I wanted to explore<br />

across the cases once the research with Case Study Three was completed. The<br />

most appropriate way to do this was with a focus group, which is discussed <strong>in</strong> the<br />

next section.<br />

4.3.2.3 Focus Group<br />

A specialised form of <strong>in</strong>terview<strong>in</strong>g is focus groups. Morgan (1997, p. 6)<br />

def<strong>in</strong>es focus groups “as a research technique that collects data through group<br />

<strong>in</strong>teraction on a topic determ<strong>in</strong>ed by the researcher”. As I was <strong>in</strong>terested <strong>in</strong><br />

follow<strong>in</strong>g through themes that emerged when analys<strong>in</strong>g the transcripts across all<br />

three case study meet<strong>in</strong>gs, this type of group <strong>in</strong>terview seemed ideal. Historically,<br />

focus groups started as focused <strong>in</strong>terviews conducted by Robert Merton with<br />

American soldiers at the beg<strong>in</strong>n<strong>in</strong>g of the Second World War, <strong>in</strong> order to<br />

understand their attitudes and loyalty. Market researchers began to use them <strong>in</strong> the<br />

1960s and 1970s, with community groups utilis<strong>in</strong>g them <strong>in</strong> the 1970s and 1980s<br />

(Thornton & Faisandier, 1998).<br />

Waldegrave (1999) notes that focus groups are seldom analysed<br />

quantitatively. They generally have 6 to 12 people who share some common<br />

characteristics. A feature of focus groups is their “explicit use of group <strong>in</strong>teraction<br />

to produce data and <strong>in</strong>sights that would be less accessible without the <strong>in</strong>teraction”<br />

(Morgan, 1997, p. 2). Participants can bounce ideas off each other to enable them<br />

to further explore and reflect upon the issues they were discuss<strong>in</strong>g.<br />

However, I needed to be m<strong>in</strong>dful that there are several limitations to focus<br />

groups. One of these is that not all participants may participate equally; there is<br />

also the possibility they may hijack the discussion onto another topic. Group<br />

<strong>in</strong>terviews capitalise on shar<strong>in</strong>g and build<strong>in</strong>g upon the creation of new ideas but do<br />

143

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