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4.3.2.4 Interviews<br />

Dur<strong>in</strong>g the analysis of the case studies it became apparent there were<br />

aspects from the case study research meet<strong>in</strong>gs that needed to be explored<br />

<strong>in</strong>dividually with participants, as it was not always possible to explore ideas and<br />

issues as they arose <strong>in</strong> the research meet<strong>in</strong>gs. Indeed with<strong>in</strong> the meet<strong>in</strong>gs, every so<br />

often, with more than one person speak<strong>in</strong>g at a time it was not even possible or<br />

even appropriate to pick up issues as they occurred. I began to consider the best<br />

method of deepen<strong>in</strong>g my understand<strong>in</strong>g of the th<strong>in</strong>k<strong>in</strong>g beh<strong>in</strong>d participants‟ words.<br />

Data collection for previous research on postgraduate papers I had undertaken had<br />

<strong>in</strong>volved semi-structured <strong>in</strong>terviews, which had drawn on the work of Oakley<br />

(1974, 1985) and so I revisited more recent work of Oakley; it resonated with me<br />

when she said:<br />

The methods of „qualitative‟ research - <strong>in</strong>terviews, observations, focus<br />

groups, life histories - are notable for the closeness they require between<br />

researcher and researched. The two sides of the research process exist <strong>in</strong><br />

the same plane, face to face. In depth <strong>in</strong>terviews are the face-to-face<br />

method par excellence, and so have been the chosen method for fem<strong>in</strong>ist<br />

researchers. Interviews imitate conversations; they hold out the promise<br />

of mutual listen<strong>in</strong>g. (Oakley, 2000, p. 47)<br />

Hancock and Algozz<strong>in</strong>e (2006) state that <strong>in</strong>terviews are a common aspect<br />

of case studies as they enable collection of rich, personal data <strong>in</strong> relation to the<br />

topic under study. This can be done by identify<strong>in</strong>g key participants <strong>in</strong> the situation<br />

whose knowledge and op<strong>in</strong>ions may provide important <strong>in</strong>sights regard<strong>in</strong>g the<br />

research questions. Interviews can be both <strong>in</strong>dividual, which although time<br />

consum<strong>in</strong>g enables the gather<strong>in</strong>g of significant <strong>in</strong>formation from that person's<br />

perspective, or group, which was discussed earlier <strong>in</strong> the section on focus groups.<br />

Hav<strong>in</strong>g decided to conduct <strong>in</strong>terviews I heeded Hancock and Algoz<strong>in</strong>e<br />

(2006) who suggested researchers consider the sett<strong>in</strong>g, means of record<strong>in</strong>g, and the<br />

type of questions: structured, semi-structured, or unstructured. I believed that<br />

semi-structured tape-recorded <strong>in</strong>terviews <strong>in</strong> a sett<strong>in</strong>g that suited each participant<br />

would enable participants to answer how they wished, or to change the question to<br />

counteract any of my assumptions and mis<strong>in</strong>formation (Cannold, 2001). This gave<br />

me the advantage of be<strong>in</strong>g able to check participants‟ understand<strong>in</strong>g. Additionally,<br />

participants could check my understand<strong>in</strong>g, as answers <strong>in</strong> an <strong>in</strong>terview can be less<br />

predictable and challenge exist<strong>in</strong>g views (Mutch, 2005).<br />

145

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