Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

The destinations are as follows.
Source: Japan Tourism Agency, 2016
FIG3: Destinations of Visitors to Japan (Total) /
Destinations of Visitors to Japan (Taiwanese)
Comparison of these data indicated that
Taiwanese tend to prefer Hokkaido and Okinawa
over other cities compared to visitors from other
countries to Japan. On the other hand, Taiwanese
tend to prefer packaged group tours (32.1%)
compared to all visitors (16.1%) This is due to the
fact that almost all Taiwanese visit Hokkaido in
packaged group tours. In contrast thereto, there is
recently a gradual shift from packaged group tours
to private trips among Taiwanese visitors to
Okinawa.
Source: Japan Tourism Agency, 2016
3. Results of interviews made in taiwan
Interviews were conducted from February 14
to 16, 2017 to collect on-site voices about the
current situation. The interviewees were employees
at ANA Taipei Branch, OTS Taipei Office, and the
Okinawa Convention & Visitors Bureau Taipei
Office. The following was found through the
interviews:
- Regarding demands of air transportation,
there are no declines in prices of existing air routes,
indicating that there are no cannibalization effects
of LCCs. Accordingly, the increase in the number
of tourists is due to developments in new demands.
- Lack of domestic beach resorts attracts
Taiwanese to Okinawa which is not far off from
their own country. Particularly, those who actually
want to hold their wedding at resorts such as Hawaii
or Guam tend to choose Okinawa considering
reasonable costs and travel distance.
- Taiwan and Japan have agreed on the
mutual recognition of driver’s licenses in 2007, and
people are not required to acquire International
driver’s licenses for driving in Japan.
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