Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

and impact of such initiatives. These guidelines take
on added importance given that all indications are
that aspiring practitioners will face increasing
demands to show greater benefits for society and the
firm as both the competitive forces associated with
globalization continue to spread and intensify and
society´s expectations in such areas as protecting
the environment, eradicating poverty, ensuring
access to education, and guaranteeing human rights
become more pronounced in the years ahead.
The remainder of this paper is divided into three
parts. Part two initially presents a brief review of the
range of recent social business initiatives and how
they have been implemented in the region in the
case of various specific business endeavors. It
subsequently traces the origins of social business
initiatives in Latin America so as to put more recent
developments in proper context. Part three then
enumerates a set of basic lessons for managing
social business undertakings aimed primarily at
aspiring practitioners –as opposed to, but not
excluding, academics, researchers or public
policymakers -- before transitioning to some
concluding remarks.
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