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Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

This publication represents the Proceedings of the 34th Annual Pan-Pacific Conference being held in Lima, Peru May 29-31, 2017. The Pan-Pacific Conference has served as an important forum for the exchange of ideas and information for promoting understanding and cooperation among the peoples of the world since 1984. Last year, we had a memorable conference in Miri, Malaysia, in cooperation with Curtin University Sarawak, under the theme of “Building a Smart Society through Innovation and Co-creation.” Professor Pauline Ho served as Chair of the Local Organizing Committee, with strong leadership support of Pro Vice-Chancellor Professor Jim Mienczakowski and Dean Jonathan Winterton.

This publication represents the Proceedings of the 34th Annual Pan-Pacific Conference being held in Lima, Peru May 29-31, 2017. The Pan-Pacific Conference has served as an important forum for the exchange of ideas and information for promoting understanding and cooperation among the peoples of the world since 1984. Last year, we had a memorable conference in Miri, Malaysia, in cooperation with Curtin University Sarawak, under the theme of “Building a Smart Society through Innovation and Co-creation.” Professor Pauline Ho served as Chair of the Local Organizing Committee, with strong leadership support of Pro Vice-Chancellor Professor Jim Mienczakowski and Dean Jonathan Winterton.

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2013. This movement has <strong>in</strong>fluenced the Israeli Embassy<br />

<strong>in</strong> Tokyo and lead to their produc<strong>in</strong>g official mascots <strong>in</strong><br />

2013. Furthermore, other embassies and government<br />

agencies <strong>in</strong> Japan follow suite and create orig<strong>in</strong>al<br />

mascots to promote exchange between Japan and their<br />

own countries.<br />

The case <strong>in</strong>troduced here is the communication strategy<br />

between nations us<strong>in</strong>g mascots as the medium by<br />

naturally encourag<strong>in</strong>g participation or collaboration that<br />

is the current trend <strong>in</strong> the world of market<strong>in</strong>g. It is<br />

important to keep <strong>in</strong> m<strong>in</strong>d how far the current grass-roots<br />

level activity will expand.<br />

Figure#4 Peccary and Friends<br />

194

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