Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

- More people tend to choose private trips
over packaged group tours since they can use rental
cars.
- Japan is a more stable destination when
compared to China or South Korea, and Japan is
considered to be safe, secure, and hygienic.
- More people tend to travel in groups of
families, including three generation families.
On the other hand, the following problems
surfaced:
- There are large seasonal differences, and
accommodations are particularly expensive in July
and August.
- Accidents are apt to occur with rental cars
due to differences in customs.
- The infrastructure in Okinawa including
signs in Chinese is insufficient compared to other
cities in Japan.
- Heavy traffic jams often cause delays when
traveling around tourist sites.
4. Conclusion
The number of foreign visitors to Okinawa
exceeded 8.4 million in 2016. This is a 130%
increase compared to the figure in 2013, and while
this is not a large number when compared to the
growth in the number of foreign visitors to Japan as
a whole, results are steadily expanding in view of
the number of air routes (an increase from 35
routes/week in summer schedule 2013 to 55
routes/week in summer schedule 2016, and further
to 64 routes/week in summer schedule 2017). On
the other hand, the infrastructure in Okinawa is still
insufficient; however, it is difficult to pay attention
to foreign visitors only when considering domestic
demands. The present study has surfaced
advantages of Okinawa among Taiwanese and
future issues to be considered. A multiple
regression analysis based on a questionnaire survey
will be made so as to enable feedback of these
results to find clues to solve the above problems.
tours: A qualitative examination of
the SERVQUAL dimensions.
Journal of Vacation Marketing. pp.
165-178.
[4] Kenji Tanaka. (2007). Policy for
promoting inbound tourism to Japan.
Institution for Transport Policy
Studies. pp. 011-021.
[5] Kenichi Asoh. (2000). An Empirical
Analysis of Inbound Tourism
Demand for Japan. The Japan
Journal of Transportation
Economics. pp. 113-124.
[6] Okinawa Convention and Visitors
Bureau. (2016) Regional overseas
invitee promotion plan.
[7] Japan Tourism Agency. (2017)
Survey on consumption trends of
foreigners visiting Japan.
[8] Japan National Tourism
Organization. (2016). Visit Japan
Travel Data Handbook 2016.
REFERENCES
[1] Roger March (1997). Diversity in
Asian outbound travel industries: a
comparison between Indonesia,
Thailand, Taiwan, South Korea and
Japan. International Journal of
Hospitality Management. June 1997.
pp. 231-238.
[2] Yingzhi Guo, Samuel Seongseop
Kim & Dallen J. Timothy. (2007).
Development of Characteristics and
Implications of Mainland Chinese
Outbound Tourism. Asia Pacific
Journal of Tourism Research. pp.
313-332.
[3] Jui-Chi Chang. (2009). Taiwanese
tourist’s perceptions of service
quality on outbound guided packed
127