Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

Strengthen Vietnam-Italy Tourism: Towards A New Era
Tran Tuye Giang
LUISS Guido Carli University, Rome, Italy
Mobi: +39 366 3755189
Email: tuyetgiangtran1403@gmail.com
Atsuto Nishio
Takushoku University, Tokyo, Japan
Email: anishio@ner.takushoku-u.ac.jp
ABSTRACT
Nowadays, thanks to the needs in recreation, leisure
and travelling, tourism has become a promising
important economic sector. For the market of
developing countries in general and Asia in
particular, tourism will not only bring economic
development opportunities for the region, but also
has implications for promoting the image and native
culture, strengthening integration and promoting the
friendship between the regions of the world. In
recent years, travelling between continents has
embarked on a potential phase, especially between
Asia and Europe. A typical example is Vietnam and
Italy. More and more people of these countries are
interested in and have the intention of visiting the
other one. In order to meet the need of highdemanding
tourists and to tighten the tourism
between two countries, new ways of planning and
carrying out tourism business need inventing.
This paper shows the suggestion of establishing a
partner ship between two countries and its touristsupporting
systems.
REALITY
According to Ministry of Culture, Sport and
Tourism of Vietnam, of all the total number of
international visitors to Vietnam, tourists in North
East Asia have a large market share. For the
European market, visitors from five Western
European countries are exempted from visas
(England, France, Germany, Spain and Italy) grew
by 635 thousand compared to the same period in
2015. However, it is said that this new visa
exemption policy for travellers from five European
countries could boost tourism better if it was for
longer than 15 days since it usually takes from 20 to
30 days to cover all the main sights in Vietnam. In
2016, only around 51,000 of 10 million foreign
arrivals to Viet Nam were Italian nationals.
Source: Ministry of Culture, Sport and Tourism
of Vietnam
For Italy, the main source of international tourists
comes from countries like Germany, Spain, France,
Switzerland and United Kingdom. Intercontinental
tourists only accounts for a slight market share since
the barrier of visa procedure as well as the
complication in political situation. Asian market
share clusters on tourist of the countries which are
on Italian visa waiver program like Japan, Taiwan
and South Korea. Vietnamese tourists mostly come
under business and visiting relatives model or
students who are currently study in Europe
travelling during break time.
TRENDS
In recent years, studying abroad is becoming more
and more popular for Vietnamese students. The
level and field of study are various and attribute
mainly in the US, the UK, Australia and Japan. Italy
is famous among Vietnamese students for culinary
art, religious studies, architecture, fashion and art
history. Besides, students who major in Italian
language have the tendency to go to Italy thanks to
student exchange programs between bilateral
universities.
Recognizing the needs of Vietnamese students
flows to Italy, many supporting systems have been
released to provide help. The Italian Embassy in
Hanoi, for example, has established an Office of
Uni-Italia, the guidance association to academic
study that provides assistance to Vietnamese
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