Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

students wishing to go to Italy. However, these
programs have their own weaknesses since the
source of information is mostly based on materials
like brochures and universities’ website, which
could sometimes be misleading and difficult for
students to figure out the scenarios of studying
abroad.
PROPOSAL
In combination of tourism and education, I propose
a model called: “Campus Inspect”. The model
provides the opportunity for families who have the
intention of sending their children to Italian
universities to go to Italy and have a real and
detailed look at the academic environment as well
as at the culture of the country. Rather than just
browsing the brochure or watching promotion
videos, a trip to experience real campus atmosphere,
physical facilities of the institution and the living
pace of the city where students shall spend time
studying, researching and emerging themselves as
dweller will give them a more realistic scenarios,
therefore, help them to make a better decision of
choosing the university.
Beautiful cities like Venice, Milano, Florence,
Rome and Naples are not only famous for
spectacular sights, marvelous cuisine but also for
high-ranked academic institutions. “Campus
Inspect” is a double job. On the one hand, student
shall have a throughout look about the university:
from the location to physical facilities and teachers.
On the other hand, they have a chance to
contemplate the beauty of Italian cities, enjoy the
cuisine and interact with local people.
REQUIREMENTS
Beside diplomatic effort between two countries on
visa issues and other remarkable culture activities
that take place every now and then to rise the
interest between Italy and Vietnam, “Campus
Inspect” requires the partnership between
Vietnamese travel agencies and Italian universities
as well as Vietnamese alumni and student
association in each university.
Currently, a lot of Vietnamese travel agencies have
established the partnership with students who are
studying in big cities like Rome, Milan and Naples.
However, the relationship is unofficial and passive
so the efficiency is not high. A partnership among
three sides for sure will be more stable and
effective.
Italy. I strongly believe that a combination between
education and tourism is one of the most effective
ways to promote the culture and image of the two
countries. This will also be a step forward in linking
different sectors of the economy, using the potential
human resources and improving the spiritual wellbeing
of the society.
REFERENCES
[1] Vietnam’s Ministry of Culture, Sport and
Tourism. 2016. Annually report
[2] Vietnam’s Ministry of Culture, Sport and
Tourism. 2016. Viet Nam extends visa
waiver for citizens of 5 Western European
countries
[3] Vietnam’s Ministry of Culture, Sport and
Tourism. 2016. Tourists say visa waiver
too short
[4] OECD iLibrary. 2016. OECD Tourism
Trends and Policies 2016 - Italy:
Domestic, inbound and outbound tourism
[5] World Education News and Reviews.
2014. Trends in Vietnamese Academic
Mobility
CONCLUSION
In the time of continuous integration and
development, it is clear that a lot of steps and
negotiation are to be made to strengthen the
relationship between two countries – Vietnam and
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