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Pan-Pacific Conference XXXIV. Designing New Business Models in Developing Economies

This publication represents the Proceedings of the 34th Annual Pan-Pacific Conference being held in Lima, Peru May 29-31, 2017. The Pan-Pacific Conference has served as an important forum for the exchange of ideas and information for promoting understanding and cooperation among the peoples of the world since 1984. Last year, we had a memorable conference in Miri, Malaysia, in cooperation with Curtin University Sarawak, under the theme of “Building a Smart Society through Innovation and Co-creation.” Professor Pauline Ho served as Chair of the Local Organizing Committee, with strong leadership support of Pro Vice-Chancellor Professor Jim Mienczakowski and Dean Jonathan Winterton.

This publication represents the Proceedings of the 34th Annual Pan-Pacific Conference being held in Lima, Peru May 29-31, 2017. The Pan-Pacific Conference has served as an important forum for the exchange of ideas and information for promoting understanding and cooperation among the peoples of the world since 1984. Last year, we had a memorable conference in Miri, Malaysia, in cooperation with Curtin University Sarawak, under the theme of “Building a Smart Society through Innovation and Co-creation.” Professor Pauline Ho served as Chair of the Local Organizing Committee, with strong leadership support of Pro Vice-Chancellor Professor Jim Mienczakowski and Dean Jonathan Winterton.

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third most common competency was synthesiz<strong>in</strong>g<br />

environmental forces across discipl<strong>in</strong>es.<br />

Competencies that appealed <strong>in</strong> fewer discipl<strong>in</strong>es<br />

were acquir<strong>in</strong>g resources, f<strong>in</strong>ancial skills, and<br />

grow<strong>in</strong>g and manag<strong>in</strong>g the bus<strong>in</strong>ess (See Table 1).<br />

As <strong>in</strong>dicated earlier, our students through their<br />

classes have an opportunity to ref<strong>in</strong>e these three<br />

skills sets by becom<strong>in</strong>g consultants and assist<strong>in</strong>g<br />

bus<strong>in</strong>esses <strong>in</strong> multiple areas, such as bus<strong>in</strong>ess<br />

plann<strong>in</strong>g, market feasibility studies,<br />

import<strong>in</strong>g/export<strong>in</strong>g, etc., which ref<strong>in</strong>es the critical<br />

th<strong>in</strong>k<strong>in</strong>g skills of the students. Aga<strong>in</strong>, a pr<strong>in</strong>cipal<br />

component of this model is the <strong>in</strong>teraction between<br />

local residents who have challenges <strong>in</strong> multiple<br />

areas and students. Thus the cross-campus<br />

entrepreneurship program is built on learn<strong>in</strong>g<br />

strategies that move entrepreneurship <strong>in</strong>to the<br />

ma<strong>in</strong>stream of higher education learn<strong>in</strong>g. Students<br />

become more competitive <strong>in</strong> the job market upon<br />

graduation. Moreover, they develop entrepreneurial<br />

m<strong>in</strong>dsets and skillsets that are needed to start their<br />

own bus<strong>in</strong>ess or grow an exist<strong>in</strong>g bus<strong>in</strong>ess when<br />

they opt to take employment <strong>in</strong> a small/medium<br />

enterprise.<br />

Table 1 Critical Competencies based on Cross-<br />

Discipl<strong>in</strong>ary Entrepreneurship Learn<strong>in</strong>g Objectives<br />

Typology of<br />

competencies<br />

appear<strong>in</strong>g <strong>in</strong> program<br />

syllabi<br />

Develop<strong>in</strong>g personal<br />

skill sets<br />

Synthesiz<strong>in</strong>g<br />

environmental forces<br />

and issues<br />

Apply<strong>in</strong>g<br />

entrepreneurial<br />

market<strong>in</strong>g strategies<br />

Understand<strong>in</strong>g<br />

entrepreneurship <strong>in</strong><br />

different contexts<br />

Employ effective<br />

communication skills<br />

Apply<strong>in</strong>g f<strong>in</strong>ancial<br />

skills<br />

Recogniz<strong>in</strong>g<br />

opportunities<br />

Develop<strong>in</strong>g personal<br />

creativity<br />

<strong>Design<strong>in</strong>g</strong> effective<br />

teams<br />

Number of<br />

student<br />

learn<strong>in</strong>g<br />

objectives<br />

Number of<br />

discipl<strong>in</strong>es<br />

represented<br />

53 15<br />

39 10<br />

33 6<br />

26 13<br />

24 9<br />

18 5<br />

14 7<br />

12 5<br />

9 5<br />

Acquir<strong>in</strong>g resources 3 3<br />

Grow<strong>in</strong>g and manag<strong>in</strong>g<br />

the bus<strong>in</strong>ess<br />

2 2<br />

from understand<strong>in</strong>g how universal these objectives<br />

really are. Know<strong>in</strong>g this will help to engage their<br />

<strong>in</strong>terest and commitment to entrepreneurship<br />

education. These f<strong>in</strong>d<strong>in</strong>gs have the potential to<br />

change the face of higher education as we know it.<br />

One of the major issues that develop<strong>in</strong>g and<br />

developed economies are fac<strong>in</strong>g is a lack of student<br />

preparedness for real world employment as well as<br />

the burden of student debt post-graduation. At the<br />

same time, there have been major upheavals<br />

globally, socially, politically, and technologically<br />

(Welsh and Dragus<strong>in</strong>, 2011, 2013). These<br />

environmental forces have constra<strong>in</strong>ed students’<br />

success because almost noth<strong>in</strong>g stays familiar for<br />

long <strong>in</strong> today’s bus<strong>in</strong>ess environment. Th<strong>in</strong>k<strong>in</strong>g<br />

critically and synergistically about bus<strong>in</strong>ess and<br />

about life after graduation is the new imperative.<br />

Cross-discipl<strong>in</strong>ary entrepreneurship is not bus<strong>in</strong>ess<br />

as usual.<br />

REFERENCES<br />

[1] Bloom B. S. (1956). Taxonomy of educational<br />

objectives. Handbook I: The cognitive<br />

doma<strong>in</strong>. <strong>New</strong> York, NY: David McKay Co<br />

Inc.<br />

[2] Forehand, M. (2005). Bloom's taxonomy:<br />

Orig<strong>in</strong>al and revised. In M. Orey (Ed.),<br />

Emerg<strong>in</strong>g perspectives on learn<strong>in</strong>g, teach<strong>in</strong>g,<br />

and technology. Retrieved February 2, 2017,<br />

from http://projects.coe.uga.edu/epltt/<br />

[3] Scriven, M., & Paul, R. (1987). A work<strong>in</strong>g<br />

def<strong>in</strong>ition of critical th<strong>in</strong>k<strong>in</strong>g. Retrieved<br />

August 24, 2010, from<br />

http://lonestar.texas.net/~mseifert/crit2.html.<br />

[4] Welsh, D.H.B., & Dragus<strong>in</strong>, M. (2011).<br />

Entrepreneurship education <strong>in</strong> higher<br />

education <strong>in</strong>stitutions as a requirement <strong>in</strong><br />

build<strong>in</strong>g excellence <strong>in</strong> bus<strong>in</strong>ess: The case of<br />

The University of North Carol<strong>in</strong>a at<br />

Greensboro. Forum Ware International<br />

Journal, http://forumware.wu-wien.ac.at/,<br />

Special issue on International Society of<br />

Commodity Science and Technology, 1, 266-<br />

272 (ISSN 1810-7028).<br />

[5] Welsh, D.H.B., & Dragus<strong>in</strong>, M. (2013). The<br />

new generation of Massive Open Onl<strong>in</strong>e<br />

Courses (MOOCS) and entrepreneurship<br />

education. Small <strong>Bus<strong>in</strong>ess</strong> Institute© Journal,<br />

9(1), 51-65.<br />

CONCLUSION<br />

The impetus on us <strong>in</strong> higher education <strong>in</strong>stitutions is<br />

to <strong>in</strong>fuse these competencies systematically across<br />

the campus <strong>in</strong> all discipl<strong>in</strong>es. Faculty will benefit<br />

8

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