chapter 6 - Malaysia Productivity Corporation ( MPC)

uilding Malaysia’s own brand names in terms of
special niche area that has not yet been offered
by other health tourism suppliers. New markets
for health tourism currently targeted by private
hospitals are Vietnam and Cambodia.
Secondly, is the liberalisation of the services to
fulfill the industry needs especially in terms of
promotion. Certain deregulations are needed to
ensure the competitiveness of local health tourism.
For example, regulation on prohibiting healthcare
advertising might need to be revised because
information on types of services and prices are
important for promotion.
Brand trust is the most important factor affecting
loyalty and leveraging the relationship from
service quality and value of loyalty. The healthcare
providers should devote more efforts and resources
to develop strong branding because important
promoting mechanisms for health tourism are
word-of-mouth and peer review/internet reviews.
A concerted effort is needed in empowering local
healthcare providers especially to produce the best
health tourism services. Currently there are eight
hospitals and clinical laboratories which had been
accredited by Joint Commission International (JCI).
To be JCI accredited, the hospitals must subscribe to
high level of clinical and service excellence. Hence,
the services should take the initiative to have
more healthcare providers to be internationally
accredited.
Apart but related to health tourism is the market
for herbal and traditional treatment that can be
further explored by local companies. Malaysia has
strong potential to become herbal and traditional
treatment hub for the region. There are several
brands already in the market but these brands need
CHAPTER 6
further promotion as strong branding is important
in order to attain recognition in the international
market. The herbal industry is still lacking in
terms of technology, research and development
effort, intellectual property protection, clinical
documentations and standardised accreditation.
The Government through ETP has recognised and
highlighted the importance of ICT in providing
better healthcare services. A longer term plan
for healthcare services is the outsourcing of
medical diagnostic through telemedicine which
requires improvement in ICT infrastructures of the
providers. Malaysia has the potential to be a leader
in providing telemedicine services given that
proper ICT investment is in place.
CONSTRUCTION SERVICES
Overview
Construction will be one of the key drivers of
economic development under the Tenth Malaysia
Plan (10 MP) as the world economy experiences
a major slow down. The ETP launched in 2010 has
identified 12 NKEAs, as drivers of future growth. The
Greater Kuala Lumpur/Klang Valley is one of the
NKEAs which is targeted to achieve a 6% growth
for the construction sector.
The construction sector recorded a GDP growth
of 3.5% amounting to RM18.856 billion in 2011
(Figure 6.19). For the three construction subsectors,
namely, residential, non-residential and
civil engineering as well as the non-residential
accounted for most of the growth during the period
2007-2011 (Figure 6.20). Based on 2011 data, the
previous year 2010 appeared to be the bottoming
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