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chapter 6 - Malaysia Productivity Corporation ( MPC)

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PRODUCTIVITY PERFORMANCE OF THE AGRICULTURE SECTOR<br />

184<br />

consistent with increasing GNI with four<br />

EPPs; and<br />

• Expanding participation in the regional<br />

agriculture value chain with three EPPs.<br />

• Capitalising on <strong>Malaysia</strong>’s Competitive<br />

Advantages<br />

Five EPPs with a high potential for growth have been<br />

identified to capitalise on <strong>Malaysia</strong>’s competitive<br />

advantages. They include development of herbal<br />

products from <strong>Malaysia</strong>’s rich biodiversity; scaling<br />

up seaweed cultivation, harvesting of edible bird<br />

nests, and animal or crop integration in 4.7 million<br />

hectares of oil palm plantations (Table 8.4).<br />

Misai kucing<br />

(Orthosiphon stamineus)<br />

Kacip Fatimah<br />

(Labisa pumila)<br />

Hempedu bumi<br />

(Andrographis paniculata)<br />

Herbal products sold in the local market are<br />

generally of low value as these products do not<br />

undergo pre-clinical or clinical trials to substantiate<br />

their health and medicinal claims. The aim of EPP1<br />

is to accelerate commercialisation of <strong>Malaysia</strong>’s<br />

herbal products by improving product quality and<br />

increasing marketing efforts to penetrate global<br />

export markets for nutraceuticals and botanical<br />

drugs based on five popular herbs namely, Tongkat<br />

Ali, Kacip Fatimah, Hempedu Bumi, Dukung Anak,<br />

and Misai Kuching 1 . Five other herbs identified<br />

for development are Roselle, Ginger, Pegaga,<br />

Mengkudu /noni, and Mas Cotek 2 .<br />

Public sector funding for this EPP will cover<br />

research grants, product development, pre-clinical<br />

Tongkat Ali<br />

(Eurycoma longifolia)<br />

Dukung anak<br />

(Phyllanthus niruri)<br />

1 Tongkat Ali (Eurycoma longifolia), Kacip Fatimah (Labisa pumila), Hempedu Bumi (Andrographis paniculata), Dukung Anak<br />

(Phyllanthus niruri), and Misai Kuching (Orthosiphon stamineus).<br />

2 Roselle (Hibiscus sabdariffa), Ginger (Zingiber officinale),Pegaga (Centilla aesthetica),Mengkudu /noni (Morinda citriflolia),<br />

and Mas Cotek (Ficus deltoidea).

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