chapter 6 - Malaysia Productivity Corporation ( MPC)
chapter 6 - Malaysia Productivity Corporation ( MPC)
chapter 6 - Malaysia Productivity Corporation ( MPC)
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PRODUCTIVITY PERFORMANCE OF THE AGRICULTURE SECTOR<br />
184<br />
consistent with increasing GNI with four<br />
EPPs; and<br />
• Expanding participation in the regional<br />
agriculture value chain with three EPPs.<br />
• Capitalising on <strong>Malaysia</strong>’s Competitive<br />
Advantages<br />
Five EPPs with a high potential for growth have been<br />
identified to capitalise on <strong>Malaysia</strong>’s competitive<br />
advantages. They include development of herbal<br />
products from <strong>Malaysia</strong>’s rich biodiversity; scaling<br />
up seaweed cultivation, harvesting of edible bird<br />
nests, and animal or crop integration in 4.7 million<br />
hectares of oil palm plantations (Table 8.4).<br />
Misai kucing<br />
(Orthosiphon stamineus)<br />
Kacip Fatimah<br />
(Labisa pumila)<br />
Hempedu bumi<br />
(Andrographis paniculata)<br />
Herbal products sold in the local market are<br />
generally of low value as these products do not<br />
undergo pre-clinical or clinical trials to substantiate<br />
their health and medicinal claims. The aim of EPP1<br />
is to accelerate commercialisation of <strong>Malaysia</strong>’s<br />
herbal products by improving product quality and<br />
increasing marketing efforts to penetrate global<br />
export markets for nutraceuticals and botanical<br />
drugs based on five popular herbs namely, Tongkat<br />
Ali, Kacip Fatimah, Hempedu Bumi, Dukung Anak,<br />
and Misai Kuching 1 . Five other herbs identified<br />
for development are Roselle, Ginger, Pegaga,<br />
Mengkudu /noni, and Mas Cotek 2 .<br />
Public sector funding for this EPP will cover<br />
research grants, product development, pre-clinical<br />
Tongkat Ali<br />
(Eurycoma longifolia)<br />
Dukung anak<br />
(Phyllanthus niruri)<br />
1 Tongkat Ali (Eurycoma longifolia), Kacip Fatimah (Labisa pumila), Hempedu Bumi (Andrographis paniculata), Dukung Anak<br />
(Phyllanthus niruri), and Misai Kuching (Orthosiphon stamineus).<br />
2 Roselle (Hibiscus sabdariffa), Ginger (Zingiber officinale),Pegaga (Centilla aesthetica),Mengkudu /noni (Morinda citriflolia),<br />
and Mas Cotek (Ficus deltoidea).