Annual Report 2009/10 Excellence in Retailing - Douglas Holding

Christ: more than ever before. Employees can also extend
their skills at a special seminar tailored to the world
of Christ. Purchasing operations at the Service headquarters
in Hagen have been reorganized and all of the processes
optimized.
The same also applies to the repair services offered
by the jewelry stores. Thanks to an IT-based tracking system,
employees and customers alike now know the exact
status of repairs at any time. A test with a workshop
was well received by customers; thus the repair service
is now due to be expanded beyond the 30 stores already
participating.
Between five and 10 new venues will be opening
during the 2010/11 financial year, with another 25 existing
locations being modernized and – where appropriate
– enlarged. Simultaneously Christ will be testing
additional sales concepts in both the mono- and multilabel
segments.
Heart shape
Oval shape
Divisions
Christ · Jewelry
Christ is also responding to the increasing digitalization
of society and the consequent growth of Internet
shopping. At its online shop www.christ.de – which
was completely revamped in the fall of 2010 – the Christ
brand with its diverse range of jewelry and watches is
now being presented to perfection on the Web as well.
In the next phase, the strengths of the fixed-location
stores are due to be linked to those of the online business.
Wherever customers may wish to shop – on the
Internet or at a Christ jewelry venue – they can always
expect to experience the very same Christ philosophy:
“Moments of Happiness.”
Christ’s 2,100+ employees create moments of happiness for their customers – seen here, Serpil Celik from the Frankfurt (Zeil) store.
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