Annual Report 2009/10 Excellence in Retailing - Douglas Holding

80 Divisions
Douglas · Perfumeries
Douglas in Figures
Net sales in EUR m Stores Employees
2009/10 2008/09 2009/10 2008/09 2009/10 2008/09
Germany 946.7 920.0 445 452 6,725 6,541
Southern and Western Europe 607.0 613.9 427 440 4,492 4,551
Central and Eastern Europe 315.8 307.1 328 317 3,575 3,436
Total 1,869.5 1,841.0 1,200 1,209 14,792 14,528
Sales adjusted by EUR 9.2 m (previous year: EUR 12.5 m) from the U.S. company sold in the interim.
Southern and Western Europe: Denmark, France, Italy, Monaco, the Netherlands, Portugal, Spain, Switzerland
Central and Eastern Europe: Austria, Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovenia, Turkey
Did you know ...
that the combined sales areas of all the Douglas
perfumeries would cover almost
three million square feet or 39 soccer fields?
Since the fall of 2010
Douglas has even boasted
its own Smartphone
app. It will direct shoppers
to the nearest perfumery,
display information on store
events, ascertain what skin type they have, and download
product recommendations and the latest special offers.
An array of features on platforms such as Facebook
and Youtube also intensify the interaction with younger
customers who value Douglas as a beauty trendsetter.
But despite the growing influence of the Internet, the
fixed-location segment will remain the Douglas mainstay.
Following a consolidation phase in 2009, Douglas is
now looking ahead to renewed growth. It will be focusing
on those countries where Douglas is already the market
leader, or can aspire to be within the foreseeable future.
Across Europe some 50 to 60 new perfumeries are
due to open their doors, with numerous existing locations
being updated to reflect their specific locations or
target groups. Several new flagship stores are scheduled
in major German cities such as Munich and Stuttgart. Farther
afield, new stores are planned for top locations like
Paris and Warsaw, where – with some 11,000 square feet
of sales space – one of the largest perfumeries in eastern
Europe will be welcoming its first customers.
The Group’s exclusive and own brands are being
regularly augmented with additional top-quality lines.
In 2011 the innovative haircare and styling line “HerCut”
will be among the new launches, while the latest scent
from the luxury shoe brand “Jimmy Choo” and the association
with Michael Förster and Walter Johnsen will
add new highlights to the fragrance segment. These two
passionate perfumers have already achieved international
renown with numerous legendary scents. Now, under
the label “Förster & Johnsen,” they have created “emotion
fragrances” exclusively for Douglas: scents that capture
feelings such as happiness, confidence, composure,
courage, love and energy. The premium care cosmetics
from the Swiss brand “Artemis” will also be bolstering
Douglas care competence. These products will be sold
exclusively at Douglas starting January 2011.
Douglas is well equipped for the future – thanks to
its focus on customer orientation, new and outstanding
product ranges, state-of-the-art store designs, innovative
technologies and first-class services. Thanks to attractive
perfumeries that offer the perfect products for
every target group, wherever the location. Thanks to
professional visual merchandising that ensures marketing
strategies are tailored to individual stores’ requirements.
And above all thanks to the passion for creating
unique shopping experiences that infuses its almost
15,000 capable and dedicated employees. Day after day,
at each store, in every country. This should ensure that
Douglas can continue to extend its already healthy position
in the European market on a sustained basis.