Annual Report 2009/10 Excellence in Retailing - Douglas Holding
Annual Report 2009/10 Excellence in Retailing - Douglas Holding
Annual Report 2009/10 Excellence in Retailing - Douglas Holding
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to with<strong>in</strong> the foreseeable future. At Thalia, open<strong>in</strong>gs of at<br />
least ten new multi-channel bookstores will claim the bulk of<br />
the <strong>in</strong>vestments. In addition Christ and Hussel will also be<br />
cement<strong>in</strong>g their market lead<strong>in</strong>g positions by open<strong>in</strong>g new<br />
locations and moderniz<strong>in</strong>g exist<strong>in</strong>g venues. While AppelrathCüpper<br />
has no plans for expansion, it will cont<strong>in</strong>ue to<br />
<strong>in</strong>vest <strong>in</strong> upgrad<strong>in</strong>g its exist<strong>in</strong>g locations.<br />
Beyond attract<strong>in</strong>g customers <strong>in</strong>to our many store locations,<br />
we now want to motivate them even more to use our<br />
onl<strong>in</strong>e shops. The future, after all, will belong to retailers<br />
who can forge last<strong>in</strong>g bonds with customers both personally<br />
– at fixed-location stores <strong>in</strong> city centers and malls – and<br />
“virtually” with their shops on the Internet. The DOUGLAS<br />
Group def<strong>in</strong>itely has a clear edge over vendors who operate<br />
exclusively onl<strong>in</strong>e. In addition to ultra-modern onl<strong>in</strong>e<br />
shops, we can offer almost 2,000 first-class specialty stores<br />
where customers can browse at their leisure and draw on<br />
expert advice from professionals. As a result, our customers<br />
can obta<strong>in</strong> <strong>in</strong>formation on their favorite products at<br />
their local store or on the Internet, and buy them either<br />
directly <strong>in</strong> our stores or onl<strong>in</strong>e for convenient delivery to<br />
their doorsteps.<br />
Despite the euphoria about onl<strong>in</strong>e shopp<strong>in</strong>g, there can<br />
be no “either – or.” We want to offer the best of both worlds:<br />
an ideal comb<strong>in</strong>ation of <strong>in</strong>-store shopp<strong>in</strong>g and onl<strong>in</strong>e retail<strong>in</strong>g.<br />
We are determ<strong>in</strong>ed to take advantage of the opportunity<br />
that we have to boost the image of our brands<br />
<strong>Douglas</strong>, Thalia, Christ, AppelrathCüpper and Hussel both<br />
<strong>in</strong> our stores as well as through our websites. The employees<br />
at our stores will therefore be mak<strong>in</strong>g renewed, more proactive<br />
efforts to conv<strong>in</strong>ce their customers of the benefits of<br />
our onl<strong>in</strong>e shops. Conversely, we will be draw<strong>in</strong>g the attention<br />
of all of our onl<strong>in</strong>e customers to the unique services<br />
they will only f<strong>in</strong>d <strong>in</strong>side the DOUGLAS Group’s specialty<br />
stores. By <strong>in</strong>tegrat<strong>in</strong>g our onl<strong>in</strong>e and stationary services,<br />
we aim to tap the huge growth potential open<strong>in</strong>g up for<br />
multi-channel retailers.<br />
Regardless of location, the customer and his or her utmost<br />
satisfaction will always be the focus of our strategy.<br />
Our highly capable employees once aga<strong>in</strong> demonstrated<br />
this successfully dur<strong>in</strong>g the 20<strong>10</strong> holiday season. In the<br />
first quarter of our new f<strong>in</strong>ancial year – from October<br />
DOUGLAS HOLDING AG<br />
through December 20<strong>10</strong> – sales <strong>in</strong> the DOUGLAS Group<br />
were up by approximately 4 percent. Like for like, this represents<br />
an <strong>in</strong>crease of nearly 2 percent. As a result, we<br />
have already laid solid foundations for the rema<strong>in</strong>der of<br />
the 20<strong>10</strong>/11 f<strong>in</strong>ancial year.<br />
Consequently, the prospects for the DOUGLAS Group<br />
are positive across the board. That applies particularly to<br />
our key home market, where we generate some 65 percent<br />
of consolidated sales. Unemployment <strong>in</strong> Germany is now<br />
as low as it was 20 years ago, and ris<strong>in</strong>g wages comb<strong>in</strong>ed<br />
with relatively stable prices should also drive domestic<br />
consumption. At the same time consumers’ “piggy banks”<br />
are reasonably full, and if the mood of optimism prevails,<br />
they will feel they can afford to spend more aga<strong>in</strong>. With its<br />
lifestyle strategy tailored to deliver outstand<strong>in</strong>g customer<br />
service, first-class merchandise and a stimulat<strong>in</strong>g shopp<strong>in</strong>g<br />
ambiance, the DOUGLAS Group should be well positioned<br />
to benefit from this renewed customer optimism<br />
more than others.<br />
Given this encourag<strong>in</strong>g outlook and the Group’s respectable<br />
performance <strong>in</strong> <strong>2009</strong>/<strong>10</strong>, the DOUGLAS HOLDING<br />
AG Executive and Supervisory Boards will propose that<br />
the Shareholders’ Meet<strong>in</strong>g of March 23, 2011 approve a<br />
dividend of EUR 1.<strong>10</strong> per dividend-bear<strong>in</strong>g share. This distribution<br />
ratio of 57 percent of the Group’s net earn<strong>in</strong>gs is<br />
yet aga<strong>in</strong> somewhat higher than our long-term target of<br />
about 50 percent. We are delighted that this recommendation<br />
will allow you – our esteemed shareholders – to participate<br />
<strong>in</strong> the DOUGLAS Group’s solid performance.<br />
Hagen, January 2011<br />
S<strong>in</strong>cerely,<br />
Mission Statement<br />
Letter to the Shareholders<br />
Executive Board<br />
Corporate Governance<br />
<strong>Report</strong> of the Supervisory Board<br />
DOUGLAS Share<br />
Impressions<br />
Human Resources<br />
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