Annual Report 2009/10 Excellence in Retailing - Douglas Holding

Established the first-ever
Douglas perfumery: the
sisters Maria (left) and
Anna Carstens.
1930
DOUGLAS HOLDING acquired the six Douglas
perfumeries in Hamburg and simultaneously
opened the first of its own. Customers
thronged to all of the stores, as seen here
at the new location in Braunschweig.
1969
In the 1930s Parfümerie
Douglas – seen here: the
venue at Neuer Wall – became
one of the first to sell selective
cosmetics. Carrying brands
such as Elizabeth Arden and
Elise Bock, it led its segment
in Germany.
2010
Today Douglas has become synonymous with beauty and
rewarding shopping experiences in Germany and 20 other
countries across Europe. The spacious and contemporary
perfumeries – shown here, the Tauentzienstrasse store
in Berlin – attract customers who want to browse and shop
in the best traditions of the Carstens sisters.
1910
1945
Back for the jubilee: the fabled
coconut oil soap – the product that
made John Sharp Douglas famous.
Divisions
Douglas · Perfumeries
Douglas scented soap from
its “Delila Rose” line (1915).
83
As early as 1919, the area
bounded by Jungfernstieg
and Neuer Wall ranked
among Hamburg’s most
exclusive shopping districts,
making it an ideal location
for the first Douglas perfumery.
On December 3, 1945, the Parfümerie
Neuer Wall reopened its doors in
Hamburg after the war. The customers
could purchase cream and soap here –
and take it home in their own containers.