Annual Report 2009/10 Excellence in Retailing - Douglas Holding

More documents

Recommendations

Info

78 Divisions Douglas · Perfumeries Melanie Sidiras Store Manager, Zeil Frankfurt Sabine Wittenbecher Regional Manager, Douglas North “I’ve never regretted a single day during more than 30 years at Douglas. For me, nothing beats working in a team for joint success.” Marion Schreiber Regional Manager, Douglas North-West “I’m always impressed to find everyone so generous and friendly in a company the size of Douglas!” Fabian Siek Store Manager, Hamburg, Mönckebergstrasse “It’s great that Douglas has stuck by its principles even in difficult times, and shared its trust and confidence with all of its employees.” Hanna Arntzen Regional management assistant, Douglas North-West “Our decentralized organization allows me to configure shops for local customers’ needs. That’s why no two perfumeries ever look alike!”
showpiece: “Hilfiger Woman” – available only at Douglas – instantly captured customers’ hearts and senses. In addition to expanding its exclusive and own brands, Douglas remains a first-class showcase for all the premium global brands from the bodycare, fragrance, cosmetics, boutiques and accessories segments. The organic cosmetics concept “Naturally Beautifully” has also been well received, with Douglas cosmeticians offering certified natural, organic and botanical cosmetics and expert advice in selected stores. Other features such as the “Douglas Hairdesign” salons, beauty cubicles and nail spas add the finishing touches to the perfumeries’ services. The “virtual perfumery” at www.douglas.de continued to prosper during the 2009/10 financial year. With a million registered customers and sales up by a good 30 percent to EUR over 50 million, the online shop is now the biggest Douglas “branch” – and easily Germany’s largest online vendor of beauty products. This success has been powered by comprehensive ranges, an exceptionally user-friendly portal, and a fast and dependable delivery service, with added extras like competitions, newsletters and online TV adding the spice. As part of the international rollout, France, Poland and Switzerland followed the Netherlands and Austria by opening online shops during the 2009/10 financial year. The Douglas Card was a key factor in the marketing mix, as it has been for the past 15 years. With 2.4 million Cards issued in Germany alone and some eight million abroad, over 10 million customers now enjoy the benefits of this “ticket to the world of beauty.” And as the progressive rise in Card sales demonstrates, this payment facility is still very popular among customers. In logistics, the optimization of processes produced significant cuts in transport costs and new environmental benefits: an excellent example of synchronizing economic and ecological goals. The construction of the new central warehouse in Zossen outside Berlin reflects the strong growth of the exclusive and own brands Douglas carries. Among its charitable activities, Douglas has now been the lead sponsor of DKMS LIFE for several years; the organization provides support to women undergoing treatment for cancer. During 2010 alone, specially trained Douglas employees ran upwards of 200 cosmetics seminars free of charge in clinics and therapy Did you know ... that the Douglas Cards issued to date would extend more than 400 miles if laid out end to end? Divisions Douglas · Perfumeries centers. In these seminars, the patients learn how to retain an attractive appearance despite their illness, hopefully boosting their confidence and helping them to enjoy life more. During 2010 the Douglas teams also collected over EUR 160,000 in stores to finance the valuable work performed by DKMS LIFE. Douglas will be focusing on two strategic challenges during the 2010/11 financial year: generating valueoriented growth in the fixed-location network on the one hand and expanding its online services on the other. “Multi-channel retailing” is the name of the game: by forging a professional and intelligent interface between the twin sales channels – fixed-location perfumeries and the online shop – Douglas can secure the loyalty of customers in every age and target group. One example: if a product is out of stock at a perfumery, the customer can order it from the online shop at a terminal – and have it conveniently delivered to his or her home. The first Douglas multi-channel perfumery, opened in Mainz during October 2010, demonstrates how this integration process works. This store with its futuristic design features state-of-the-art information and communication technology in addition to the traditionally comprehensive range of products. Using the store’s numerous computer terminals and touchscreens, customers can perform skin analyses, have their make-up designed by a “virtual visagiste,” post photos on Facebook after a make-up session, or choose a perfume that enhances their natural aura. Touchscreens in the window displays update passersby on the most popular fragrances. The mix of modern store design, youthful brands and varied promotions make this “beauty terminal” especially appealing to young customers. 79
Page 1 and 2:
Annual Report 2009/10 Excellence in
Page 3 and 4:
U3 DOUGLAS HOLDING AG 1 DOUGLAS HOL
Page 5 and 6:
MISSION STATEMENT DOUGLAS HOLDING A
Page 7 and 8:
to within the foreseeable future. A
Page 9 and 10:
CORPORATE GOVERNANCE DOUGLAS HOLDIN
Page 11 and 12:
167 168 component of the Chief Huma
Page 13 and 14:
Dr. Dr. h.c. Jörn Kreke, Chairman
Page 15 and 16:
Fig. 3 Fig. 2 · Maximum and minimu
Page 17 and 18:
from Executive Board speeches as we
Page 19 and 20:
IMPRESSIONS October 2009 With Dougl
Page 21 and 22:
June 2010 Hussel pilots a “new wo
Page 23 and 24:
DOUGLAS HOLDING AG 19 Mission State
Page 25 and 26:
Valued for their reading tips: Mari
Page 27 and 28:
seminar at the Zeppelin University
Page 29 and 30:
DOUGLAS HOLDING AG Mission Statemen
Page 31 and 32: MANAGEMENT REPORT CONTENTS Manageme
Page 33 and 34: KEY RESULTS IN THE 2009/10 FISCAL Y
Page 35 and 36: All five retailing divisions combin
Page 37 and 38: Fig. 1 · Targets and results Targe
Page 39 and 40: ahead at the positive economic outl
Page 41 and 42: In the fiscal year, Douglas opened
Page 43 and 44: The operating earnings in the Books
Page 45 and 46: Fig. 6 · Development of capital ex
Page 47 and 48: lining, which had a liquidity effec
Page 49 and 50: DOUGLAS HOLDING AG The DOUGLAS HOLD
Page 51 and 52: INTERNAL CONTROL SYSTEM AND KEY SUC
Page 53 and 54: DVA calculation Based on the premis
Page 55 and 56: Fig. 14 · Employees by division Ch
Page 57 and 58: development of highly qualified emp
Page 59 and 60: Corporate responsibility is also an
Page 61 and 62: “La Margerita” in organic quali
Page 63 and 64: Information technology opportunitie
Page 65 and 66: The data transferred is then automa
Page 67 and 68: The existing risks both as individu
Page 69 and 70: in most industrial countries, the s
Page 71 and 72: cialty retail stores forms a solid
Page 73 and 74: By relaunching its online presentat
Page 75 and 76: DIVISIONS CONTENTS 72 Perfumeries 8
Page 77 and 78: THE WORLD OF BEAUTY First, the good
Page 79 and 80: Nowy Sa˛ cz, Poland, October 2009
Page 81: Natalia Wörner and Michael Michals
Page 85 and 86: Stress-free shopping: Douglas - her
Page 87 and 88: Established the first-ever Douglas
Page 89 and 90: Austria’s first multi-channel boo
Page 91 and 92: Divisions Thalia · Books 87 Tradit
Page 93 and 94: Thalia in Figures employees, who su
Page 95 and 96: Capturing the imaginations of Dortm
Page 97 and 98: Pear shape Round brilliant shape Pr
Page 99 and 100: Nadia Iram Christ, Frankfurt (Zeil)
Page 101 and 102: Christ: more than ever before. Empl
Page 103 and 104: FASHIONS, TOP BRANDS, MULTI-CHANNEL
Page 105 and 106: Whether her style is casual or clas
Page 107 and 108: merchandising program, enabling App
Page 109 and 110: During the 2009/10 financial year H
Page 111 and 112: Impeccably showcased products: the
Page 113 and 114: Hussel in Figures Aschaffenburg is
Page 115 and 116: FINANCIAL STATEMENTS CONTENTS 112 F
Page 117 and 118: CONSOLIDATED INCOME STATEMENT for t
Page 119 and 120: STATEMENT OF CHANGES IN GROUP EQUIT
Page 121 and 122: Financial statements Facts & figure
Page 123 and 124: NOTES TO THE CONSOLIDATED FINANCIAL
Page 125 and 126: IAS 23 “Borrowing Costs” In Mar
Page 127 and 128: public sector have been expanded. T
Page 129 and 130: Group of Consolidated Companies Ger
Page 131 and 132: At-equity consolidation 09/30/2010
Page 133 and 134:
5. Accounting and valuation princip
Page 135 and 136:
Financial assets denominated in a f
Page 137 and 138:
issued for speculative purposes. De
Page 139 and 140:
NOTES TO THE INCOME STATEMENT 6. Sa
Page 141 and 142:
11. Investment result In the previo
Page 143 and 144:
15. Income taxes Income taxes 2009/
Page 145 and 146:
Intangible assets - Fiscal year 200
Page 147 and 148:
Property, plant and equipment - Fis
Page 149 and 150:
Finance leases As of the balance sh
Page 151 and 152:
Carrying amounts of goodwill and in
Page 153 and 154:
accounts. The write-downs on trade
Page 155 and 156:
23. Assets and liabilities held for
Page 157 and 158:
of the fiscal year, which are then
Page 159 and 160:
essary information, this plan is qu
Page 161 and 162:
Statement of changes in current pro
Page 163 and 164:
Cash and cash equivalents are compr
Page 165 and 166:
31. Fair Values of financial instru
Page 167 and 168:
All financial liabilities existing
Page 169 and 170:
Financial liabilities In the 2006/0
Page 171 and 172:
There were no receivables from rela
Page 173 and 174:
Expenses for auditor’s fees In ac
Page 175 and 176:
Significant shareholdings No. Name
Page 177 and 178:
Prof. Dr. Mark Wössner Entrepreneu
Page 179 and 180:
FURTHER INFORMATION CONTENTS 176 Ov
Page 181 and 182:
Overview of the past several years
Page 183 and 184:
Fair Value Amount at which an asset
Page 186:
www.douglas.de www.thalia.de · www
show all

Annual Report 2009/10 Excellence in Retailing - Douglas Holding

Create successful ePaper yourself

Delete template?

Save as template?