Annual Report 2009/10 Excellence in Retailing - Douglas Holding

THE WORLD OF BEAUTY
First, the good news: during the 2009/10 financial
year Douglas was able to increase its sales by 1.4 percent
to approximately EUR 1.9 billion, despite the undeniable
effects of the economic crisis which most impacted
operations outside Germany. Notwithstanding the
crisis, the Douglas perfumeries remained true to their
lifestyle strategy and continued to win over customers
with outstanding service, first-rate product ranges and
a sophisticated store ambiance. Yet again, some 15,000
dedicated employees played a key role in this success.
With their friendly and enthusiastic attitudes, they turn
Berlin’s “beauty spot”: the new Douglas perfumery on Tauentzienstrasse.
Did you know ...
that almost 60 million customers shop at
Douglas perfumeries across Europe every year?
Given 300 shopping days, that is equivalent
to some 200,000 a day.
Divisions
Douglas · Perfumeries
shopping at Douglas into a truly unique experience for
customers – day after day, at each store, in every single
country.
Douglas invested some EUR 56 million in opening
48 new perfumeries and modernizing existing locations
during the 2009/10 financial year. During the same period
a total of 63 stores were closed for lack of long-term
profitability potential. The year therefore saw a net decline
in the number of Douglas perfumeries to 1,205;
sales at Douglas nonetheless rose.
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