Annual Report 2009/10 Excellence in Retailing - Douglas Holding

MISSION STATEMENT
DOUGLAS HOLDING AG
Mission Statement
Letter to the Shareholders
Executive Board
Corporate Governance
Report of the Supervisory Board
DOUGLAS Share
Impressions
Human Resources
Customer satisfaction is our paramount corporate
objective. We create shopping environments that
appeal to all of our customers’ senses. We advise and
serve these customers with a passion, because we
want to satisfy their every need, win their trust and
make their lives happier: at each of our locations, in
every country, every single day. Offering outstanding
service, first-class product ranges and a stimulating
shopping experience are goals we aspire to daily
throughout our organization. Our employees rank
among the very best in the retail segment. Warmth,
enthusiasm, dedication, a willingness to learn, and
mutual respect are the cornerstones of their – and our –
success.
The DOUGLAS Group is a decentralized organization
which intentionally places its faith in the strength
of local decision-makers. And having consistently
prioritized and promoted local entrepreneurship has
made us one of Europe’s leading retailers today. Our
five retail divisions – with their Douglas perfumeries,
Thalia bookstores, Christ jewelry stores, Appelrath-
Cüpper fashion stores and Hussel confectionery shops
– number among the leaders and trendsetters in their
respective segments.
The DOUGLAS Group stands for
“Excellence in Retailing” – offering outstanding
service, first-class product ranges, a stimulating
shopping ambiance and the industry’s
friendliest employees.
As a listed and family-made company, we have
equal obligations to our shareholders, our workforce,
our clientele and our business partners. We foster
a culture in which customers, employees and partners
all feel comfortable. This ethos is crystallized by
our philosophy of “Excellence in Retailing,” a principle
that we will continue to embrace – enabling the
DOUGLAS Group to sustain profitable growth in the
future.
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